Description
SWOT ANALYSIS OF BERKSHIRE HATHAWAY

Berkshire Hathaway

Parent Company

Berkshire Hathaway Inc.

Category

Property and Causality Insurance

Sector

Financial Institutions

So easy a caveman could do it; Fifteen minutes could save you fifteen Tagline/ Slogan percent or more on car insurance

A diversified company with major interest in GEICO, life insurance, USP annuity sales and sales of jewelry STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A financial institution which makes every process easy SWOT Analysis

1.Strong brand name and good financial position 2.High number of stakeholders and growing market position Strength 3.Diversified portfolio

1.Cash flow is declining Weakness 2.Over dependent on Warren Buffets image

1.Expansion in other countries Opportunity 2.Diversifying portfolios for customers

1.Changing govt regulations and financial crisis like recessions Threats 2.Natural calamities

Competition

1.AIG 2.AON 3.Allianz 4.Allstate 5. Delphi Financial Group 6.MetLife Competitors 7.New York Life Insurance



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