Description
SWOT ANALYSIS OF BARCLAYS BANK
Barclays Bank
Parent Company
Barclays plc
Category
Bank
Sector
Banking and financial services
Tagline/ Slogan
Fluent in finance; It's our business to know your business
USP
Experience of 300 years STP
Segment
Merchant and Personal Banking
Target Group
Large enterprises and rich individual investors from urban areas
Positioning
Complete Banking and financial solutions SWOT Analysis
1. Different Business units like wealth management, retail banking etc contribute to overall growth 2. Was the First Bank to launch website in 1995 3. Large international network with good brand visibility 4. Has over 145,000 employees 5. Sponsor of major sporting events Strength 6. Operations in over 50 countries and around 48 million customers
1. Need of bailout in UK during recent economic crises 2. Controversies like funding of government in Zimbabwe 3. Cases like Involvement with South Africa under apartheid, Weakness accusations of money laundering etc have affected the brand image
1. Growth and expansion opportunities in emerging economies Opportunity 2. Earning urban youth looking for investment options
1. Stringent economic policies world over Threats 2. Highly competitive environment Competition
1. ABN AMRO Bank 2. Credit Suisse 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley Competitors 11. UBS AG
doc_765822561.docx
SWOT ANALYSIS OF BARCLAYS BANK
Barclays Bank
Parent Company
Barclays plc
Category
Bank
Sector
Banking and financial services
Tagline/ Slogan
Fluent in finance; It's our business to know your business
USP
Experience of 300 years STP
Segment
Merchant and Personal Banking
Target Group
Large enterprises and rich individual investors from urban areas
Positioning
Complete Banking and financial solutions SWOT Analysis
1. Different Business units like wealth management, retail banking etc contribute to overall growth 2. Was the First Bank to launch website in 1995 3. Large international network with good brand visibility 4. Has over 145,000 employees 5. Sponsor of major sporting events Strength 6. Operations in over 50 countries and around 48 million customers
1. Need of bailout in UK during recent economic crises 2. Controversies like funding of government in Zimbabwe 3. Cases like Involvement with South Africa under apartheid, Weakness accusations of money laundering etc have affected the brand image
1. Growth and expansion opportunities in emerging economies Opportunity 2. Earning urban youth looking for investment options
1. Stringent economic policies world over Threats 2. Highly competitive environment Competition
1. ABN AMRO Bank 2. Credit Suisse 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley Competitors 11. UBS AG
doc_765822561.docx