Description
SWOT ANALYSIS OF BANQUE CANTONALE VAUDOISE
Banque Cantonale Vaudoise (BCV)
Parent Company
Banque Cantonale Vaudoise (BCV)
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Bank that offers a broad range of services to a highly diverse
USP
customer base STP
Segment
Corporate and consumer banking
Target Group
Individuals businesses and financial professionals
The only bank dedicated to the Canton of Vaud, its residents and its Positioning businesses SWOT Analysis
1. Ranked among the five largest universal banks in Switzerland 2. Second largest cantonal bank in the country 3. Highly focused bank in its area of operations 4. Good brand presence across the country Strength 5. Strong brand reputation and financial stability
1. Commitments of the bank do not enjoy the guarantee of the State 2.Failure to clarify the scheme to open accounts in foreign currency 3. Too specific geography even within Switzerland and less Weakness international brand recognition
1. International expansion in less risky economies Opportunity 2. Reduced exposure to Europe
1. Eurozone crisis has already affected the bank’s asset base and can further enlarge the hole created 2. Unclear policies at central level in Switzerland can affect strategic decisions of the bank Threats 3. Global recession and international govt policies Competition
1.UBS AG 2.Credit Suisse AG 3.Swiss National Bank 4.Raiffeisen bank 5.Zürcher Kantonalbank 6.HSBC Competitors 7.BNP Paribas
doc_373305802.docx
SWOT ANALYSIS OF BANQUE CANTONALE VAUDOISE
Banque Cantonale Vaudoise (BCV)
Parent Company
Banque Cantonale Vaudoise (BCV)
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Bank that offers a broad range of services to a highly diverse
USP
customer base STP
Segment
Corporate and consumer banking
Target Group
Individuals businesses and financial professionals
The only bank dedicated to the Canton of Vaud, its residents and its Positioning businesses SWOT Analysis
1. Ranked among the five largest universal banks in Switzerland 2. Second largest cantonal bank in the country 3. Highly focused bank in its area of operations 4. Good brand presence across the country Strength 5. Strong brand reputation and financial stability
1. Commitments of the bank do not enjoy the guarantee of the State 2.Failure to clarify the scheme to open accounts in foreign currency 3. Too specific geography even within Switzerland and less Weakness international brand recognition
1. International expansion in less risky economies Opportunity 2. Reduced exposure to Europe
1. Eurozone crisis has already affected the bank’s asset base and can further enlarge the hole created 2. Unclear policies at central level in Switzerland can affect strategic decisions of the bank Threats 3. Global recession and international govt policies Competition
1.UBS AG 2.Credit Suisse AG 3.Swiss National Bank 4.Raiffeisen bank 5.Zürcher Kantonalbank 6.HSBC Competitors 7.BNP Paribas
doc_373305802.docx