Description
SWOT ANALYSIS OF BANK OF YOKOHAMA
Bank of Yokohama
Parent Company
The Bank of Yokohama Ltd
Category
Banking
Sector
Financial services
Tagline/ Slogan
Afresh
USP
Customized solutions through traditional banking and trust STP
Segment
Institutions and individuals
Target Group
Private individuals, SME’s, corporate customers
To become an attractive financial institutions for customers, Positioning shareholders, employees and local communities SWOT Analysis
1. Strong presence in Japan 2. Specializes in asset management 3. Offers diversified financial services 4. Adequate capital to cover its risk exposure Strength 5. Has a skilled and dedicated work force of over 4500 employees
1. Over-dependence on the Japanese market, which is more or less saturated with a lot of competitors 2. Limited global tie-ups and lacks good global presence compared to Weakness leading international global banks
1. Increase in investment activity in Japan will propel the growth 2. Growth in Japanese banking industry 3. High population growth likely to sustain high economic growth in Opportunity Kanagawa Prefecture and southwestern Tokyo
1. Intense competition in the Japanese financial services industry likely to affect market share 2. Increasing regulatory spending 3.Macro economic policies across the world affecting the banking Threats operations Competition
1. Mizuho Financial Group 2. Mitsubishi UFJ Financial Group Competitors 3. Sumitomo Mitsui Financial Group
doc_388480543.docx
SWOT ANALYSIS OF BANK OF YOKOHAMA
Bank of Yokohama
Parent Company
The Bank of Yokohama Ltd
Category
Banking
Sector
Financial services
Tagline/ Slogan
Afresh
USP
Customized solutions through traditional banking and trust STP
Segment
Institutions and individuals
Target Group
Private individuals, SME’s, corporate customers
To become an attractive financial institutions for customers, Positioning shareholders, employees and local communities SWOT Analysis
1. Strong presence in Japan 2. Specializes in asset management 3. Offers diversified financial services 4. Adequate capital to cover its risk exposure Strength 5. Has a skilled and dedicated work force of over 4500 employees
1. Over-dependence on the Japanese market, which is more or less saturated with a lot of competitors 2. Limited global tie-ups and lacks good global presence compared to Weakness leading international global banks
1. Increase in investment activity in Japan will propel the growth 2. Growth in Japanese banking industry 3. High population growth likely to sustain high economic growth in Opportunity Kanagawa Prefecture and southwestern Tokyo
1. Intense competition in the Japanese financial services industry likely to affect market share 2. Increasing regulatory spending 3.Macro economic policies across the world affecting the banking Threats operations Competition
1. Mizuho Financial Group 2. Mitsubishi UFJ Financial Group Competitors 3. Sumitomo Mitsui Financial Group
doc_388480543.docx