Description
SWOT ANALYSIS OF BANK OF TOKYO
Bank of Tokyo-Mitsubishi
Parent Company
Mitsubishi UFJ Financial Group
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
No.1 in service, No.1 in reliability, No.1 in global coverage
USP
Largest bank of Japan
STP
Segment
Merchant and Personal Banking
Target Group
Internationa Banking
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Solid Capital Base 2. Diversified Asset portfolio 3. Strong Strategic Alliance with major banks in various countries 4. Has over 33,000 employees 5. Services offered are Personal banking, Corporate banking, Strength Investment banking
1. Limited awareness globally as compared to other big banks 2. Less emphasis on small enterprises Weakness 3. Lack of presence in growing economies
1. Growing Forex market 2. Global Asset management Opportunity 3. Expansion in untapped market
1. Stringent economic policies world over 2. Highly competitive environment 3. Natural calamities in the home country Threats 4. Govt policies and global financial crises
Competition
1. Credit Suisse Bank 2. Sumitomo Mitsui Financial Group Competitors 3. RBS
doc_431182288.docx
SWOT ANALYSIS OF BANK OF TOKYO
Bank of Tokyo-Mitsubishi
Parent Company
Mitsubishi UFJ Financial Group
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
No.1 in service, No.1 in reliability, No.1 in global coverage
USP
Largest bank of Japan
STP
Segment
Merchant and Personal Banking
Target Group
Internationa Banking
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Solid Capital Base 2. Diversified Asset portfolio 3. Strong Strategic Alliance with major banks in various countries 4. Has over 33,000 employees 5. Services offered are Personal banking, Corporate banking, Strength Investment banking
1. Limited awareness globally as compared to other big banks 2. Less emphasis on small enterprises Weakness 3. Lack of presence in growing economies
1. Growing Forex market 2. Global Asset management Opportunity 3. Expansion in untapped market
1. Stringent economic policies world over 2. Highly competitive environment 3. Natural calamities in the home country Threats 4. Govt policies and global financial crises
Competition
1. Credit Suisse Bank 2. Sumitomo Mitsui Financial Group Competitors 3. RBS
doc_431182288.docx