Description
SWOT ANALYSIS OF BANK OF MOSCOW
Bank of Moscow
Parent Company
VTB Group
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
The Bank of Moscow is with you
USP
Bank of Moscow is a universal, full-service innovative bank. STP
For all the banking needs of the people of Moscow and surrounding Segment areas
Target Group
Individuals and Corporates
Bank’s primary goal is support of the social and economic Positioning development of our customers. SWOT Analysis
1. It is one of the leading commercial banks in the Russian Federation (top-5) in terms of assets and capital 2. The Bank’s key shareholder is the VTB Group, which means strong brand 3. It gives services to over 100,000 corporate clients and over 9 million private customers 4. Its corporate customers are major enterprises of various sectors of economy and SMEs. 5. With over 300 offices spread across Russia 6. The Bank has 4 foreign subsidiary banks and also has a representative office in Germany. 7. The Bank has issued 18 million+ plastic cards and operates a wide Strength network of its own cash terminals (1.9 thousand terminals)
1. Proven wrongdoing done by Previous top management affected brand name 2. Four lawsuits filed by the bank against wineries affected image 3. Limited in Russia means dependent on Russian economy and lacks Weakness geographic penetration globally
1. They have a good network in Moscow and they could acquire some banks in the Baltic region or Asia Pacific region to increase their portfolio of customers. 2. Islamic finance in Gulf nations. Opportunity 3. Aggressive lending to the SMEs to earn high interest income.
1. Penetration of big international banks in Russia 2. Expansion of the state share is obstructing the growth of private banks. 3. Possibility of mass abandoning of the bank as a bank by the public due to controversies related to wrongdoing by the bank and bailout Threats by the government. Competition
1. Morgan Stanley 2. JP Morgan Competitors 3. Renaissance Capital
doc_827630909.docx
SWOT ANALYSIS OF BANK OF MOSCOW
Bank of Moscow
Parent Company
VTB Group
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
The Bank of Moscow is with you
USP
Bank of Moscow is a universal, full-service innovative bank. STP
For all the banking needs of the people of Moscow and surrounding Segment areas
Target Group
Individuals and Corporates
Bank’s primary goal is support of the social and economic Positioning development of our customers. SWOT Analysis
1. It is one of the leading commercial banks in the Russian Federation (top-5) in terms of assets and capital 2. The Bank’s key shareholder is the VTB Group, which means strong brand 3. It gives services to over 100,000 corporate clients and over 9 million private customers 4. Its corporate customers are major enterprises of various sectors of economy and SMEs. 5. With over 300 offices spread across Russia 6. The Bank has 4 foreign subsidiary banks and also has a representative office in Germany. 7. The Bank has issued 18 million+ plastic cards and operates a wide Strength network of its own cash terminals (1.9 thousand terminals)
1. Proven wrongdoing done by Previous top management affected brand name 2. Four lawsuits filed by the bank against wineries affected image 3. Limited in Russia means dependent on Russian economy and lacks Weakness geographic penetration globally
1. They have a good network in Moscow and they could acquire some banks in the Baltic region or Asia Pacific region to increase their portfolio of customers. 2. Islamic finance in Gulf nations. Opportunity 3. Aggressive lending to the SMEs to earn high interest income.
1. Penetration of big international banks in Russia 2. Expansion of the state share is obstructing the growth of private banks. 3. Possibility of mass abandoning of the bank as a bank by the public due to controversies related to wrongdoing by the bank and bailout Threats by the government. Competition
1. Morgan Stanley 2. JP Morgan Competitors 3. Renaissance Capital
doc_827630909.docx