Description
SWOT ANALYSIS OF BANK OF MAHARASHTRA
Bank Of Maharashtra
Parent Company
Bank Of Maharashtra
Category
Banking, Financial Services
Sector
Banking
Tagline/ Slogan
One family One Bank
USP
Low risk investments STP
Segment
People who want to use their money for banking
Target Group
Primarily, middle income group
Positioning
A bank that caters to the need of middle class families SWOT Analysis
1. Public sector undertaking. Thus, has govt. backing 2. In this area for more than 75 years. Thus, expertise in this field. 3. Very high investments in SLR securities 4. High connectivity to common man in some parts of the country Strength 5. Over 1500 branches in 23 states and 2 union territories
1.Risk averse 2.Low profitability Weakness 3.Increasing NPAs
1.Rural Areas 2.Increasing Non-SLR investments to increase profits Opportunity 3.Making their credit cards profitable
Threats
1.Competitors 2.New bank licenses
3.Dis-investments by the government Competition
1.Bank of India 2.Bank of Madurai Competitors 3.Canara Bank
doc_651965376.docx
SWOT ANALYSIS OF BANK OF MAHARASHTRA
Bank Of Maharashtra
Parent Company
Bank Of Maharashtra
Category
Banking, Financial Services
Sector
Banking
Tagline/ Slogan
One family One Bank
USP
Low risk investments STP
Segment
People who want to use their money for banking
Target Group
Primarily, middle income group
Positioning
A bank that caters to the need of middle class families SWOT Analysis
1. Public sector undertaking. Thus, has govt. backing 2. In this area for more than 75 years. Thus, expertise in this field. 3. Very high investments in SLR securities 4. High connectivity to common man in some parts of the country Strength 5. Over 1500 branches in 23 states and 2 union territories
1.Risk averse 2.Low profitability Weakness 3.Increasing NPAs
1.Rural Areas 2.Increasing Non-SLR investments to increase profits Opportunity 3.Making their credit cards profitable
Threats
1.Competitors 2.New bank licenses
3.Dis-investments by the government Competition
1.Bank of India 2.Bank of Madurai Competitors 3.Canara Bank
doc_651965376.docx