Description
SWOT ANALYSIS OF BANK OF COMMUNICATION
Bank of Communications
Parent Company
Bank of Communications Limited
Category
Banking
Sector
Financial services
Tagline/ Slogan
Dedication, innovation and always pursuing for excellence
A first class listed universal banking group focusing on international USP expansion and specializing in wealth management STP
Segment
Institutional and individual clients in need of financial assistance
Target Group
All sorts of institutions and individuals
Positioning
Bank with high level of competitiveness SWOT Analysis
1. Has an extensive network of over 2800 branches in over 80 cities 2. One of the largest bank in China 3. ‘The Banker’ magazine ranked Bank of Communications as 35 in the list of ‘Top 1000 World Banks 2011’ Strength 4. Over 75,000 employees serve a large segment in China
1. Limited global exposure or tie-ups with other banks 2.In terms of number of branches or ATMs the bank has lesser Weakness presence than the bigger China banks
1. High opportunity to expand in Asia Pacific region 2.High opportunity to expand in foreign exchange division 3.Can go for rapid expansion within China to compete with Big 4 Opportunity Chinese banks
1. Decreasing investments in China, a major concern 2.Change in regulatory and macroeconomic policies across the world Threats 3.Competition from foreign banks in China and Hong Kong Competition
1.ICBC 2.Bank of China 3.Agricultural Bank of China (ABC) Competitors 4.China Construction Bank
doc_762500220.docx
SWOT ANALYSIS OF BANK OF COMMUNICATION
Bank of Communications
Parent Company
Bank of Communications Limited
Category
Banking
Sector
Financial services
Tagline/ Slogan
Dedication, innovation and always pursuing for excellence
A first class listed universal banking group focusing on international USP expansion and specializing in wealth management STP
Segment
Institutional and individual clients in need of financial assistance
Target Group
All sorts of institutions and individuals
Positioning
Bank with high level of competitiveness SWOT Analysis
1. Has an extensive network of over 2800 branches in over 80 cities 2. One of the largest bank in China 3. ‘The Banker’ magazine ranked Bank of Communications as 35 in the list of ‘Top 1000 World Banks 2011’ Strength 4. Over 75,000 employees serve a large segment in China
1. Limited global exposure or tie-ups with other banks 2.In terms of number of branches or ATMs the bank has lesser Weakness presence than the bigger China banks
1. High opportunity to expand in Asia Pacific region 2.High opportunity to expand in foreign exchange division 3.Can go for rapid expansion within China to compete with Big 4 Opportunity Chinese banks
1. Decreasing investments in China, a major concern 2.Change in regulatory and macroeconomic policies across the world Threats 3.Competition from foreign banks in China and Hong Kong Competition
1.ICBC 2.Bank of China 3.Agricultural Bank of China (ABC) Competitors 4.China Construction Bank
doc_762500220.docx