Description
SWOT ANALYSIS OF BANK OF CHINA HONGKONG
BOC Hong Kong
Parent Company
Bank of China (Hong Kong) Limited
Category
Banking
Sector
Financial services
Tagline/ Slogan
Your Premier Bank
Bank offering tailor made and comprehensive services using USP technology STP
Segment
Institutional and individual clients
Target Group
Small, medium and corporate clients, private individuals
Bank offering varied financial services including RMB clearing in Hong Positioning Kong SWOT Analysis
1. Support from parent enables penetration in cross-border business flow 2. Leads in terms of branch network in Hong Kong 3. Dividend yield is considerably high when compared to industry and sector averages 4. Return on Assets (ROA) is higher than industry and sector average 5. Has a strong workforce of approx 14,000 employees Strength 6. More than 300 branches in Hong Kong alone
1. Exposure to troubled institutions affecting cost structure Weakness 2. Market concentration points to higher business risk
Opportunity
1. High opportunity to expand into mainland China and Far East 2.Increasing demand for corporate bonds in Hong Kong and China
will help in the growth 3. Leverage expertise to grow globally
1. Intense competition levels likely to hurt margins Threats 2. Increasing regulatory challenges Competition
1. HSBC 2.Hang Seng Bank 3. ICBC Asia Limited Competitors 4.Bank of Communications
doc_798586071.docx
SWOT ANALYSIS OF BANK OF CHINA HONGKONG
BOC Hong Kong
Parent Company
Bank of China (Hong Kong) Limited
Category
Banking
Sector
Financial services
Tagline/ Slogan
Your Premier Bank
Bank offering tailor made and comprehensive services using USP technology STP
Segment
Institutional and individual clients
Target Group
Small, medium and corporate clients, private individuals
Bank offering varied financial services including RMB clearing in Hong Positioning Kong SWOT Analysis
1. Support from parent enables penetration in cross-border business flow 2. Leads in terms of branch network in Hong Kong 3. Dividend yield is considerably high when compared to industry and sector averages 4. Return on Assets (ROA) is higher than industry and sector average 5. Has a strong workforce of approx 14,000 employees Strength 6. More than 300 branches in Hong Kong alone
1. Exposure to troubled institutions affecting cost structure Weakness 2. Market concentration points to higher business risk
Opportunity
1. High opportunity to expand into mainland China and Far East 2.Increasing demand for corporate bonds in Hong Kong and China
will help in the growth 3. Leverage expertise to grow globally
1. Intense competition levels likely to hurt margins Threats 2. Increasing regulatory challenges Competition
1. HSBC 2.Hang Seng Bank 3. ICBC Asia Limited Competitors 4.Bank of Communications
doc_798586071.docx