Description
SWOT ANALYSIS OF BANK NEGARA INDONESIA
Bank Negara Indonesia
Parent Company
Bank Negara Indonesia
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
Strives to be the bank of choice by providing excellent service and USP value added solutions to all of its customers STP
Segmentation is based on the type of customer: personal segment Segment and the business segment
Individuals and enterprises who are seeking financial and banking Target Group solutions
Provides all banking and financial services related to the business Positioning segment SWOT Analysis
1. It has over 1500 branches and 9+ million customers worldwide 2. It is among the top banks in the Indonesian banking sector based on assets, lending and third party deposits 3. Focused more on aggressively growing its low cost funds to maintain Net Interest Margin, while conservatively expanding its loan portfolio to focus more on improving loan quality 4. Over 18000 people work for the bank with its presence in Strength Singapore, Hongkong, Tokyo, London and Newyork
Weakness
1. Decline in profitability ratios such as ROA and ROE was a result of less optimal revenue engine in generating interest income and fee
based income 2. Though the bank’s assets increased, its net liabilities have also increased in the previous year which led to less profit after tax
1. Needs to focus on improving the performance of its subsidiaries to provide higher contribution to the Bank’s consolidated performance 2. Market risk management needs to get attention as the market risk profile posted an increase as a result of a revitalization of the treasury business 3 The loan growth should prioritized on quality growth by implementing selective and prudent loan disbursement policy through comprehensive risk management implementation so that it can Opportunity minimize the possibility of loan default
1. Stiffer competition may lead to thinner margins will make efficiency the key success factor for the bank 2. More focus should be on cost efficiency to sustain this competitive industry 3. Owing to the crisis, people are into more savings and less investment which reduces the fees collected by the bank for its Threats services Competition
1. PT Bank Permata Tbk 2. PT Bank Internasional Indonesia Tbk Competitors 3. PT Bank Mandiri (Persero) Tbk
doc_297564326.docx
SWOT ANALYSIS OF BANK NEGARA INDONESIA
Bank Negara Indonesia
Parent Company
Bank Negara Indonesia
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
Strives to be the bank of choice by providing excellent service and USP value added solutions to all of its customers STP
Segmentation is based on the type of customer: personal segment Segment and the business segment
Individuals and enterprises who are seeking financial and banking Target Group solutions
Provides all banking and financial services related to the business Positioning segment SWOT Analysis
1. It has over 1500 branches and 9+ million customers worldwide 2. It is among the top banks in the Indonesian banking sector based on assets, lending and third party deposits 3. Focused more on aggressively growing its low cost funds to maintain Net Interest Margin, while conservatively expanding its loan portfolio to focus more on improving loan quality 4. Over 18000 people work for the bank with its presence in Strength Singapore, Hongkong, Tokyo, London and Newyork
Weakness
1. Decline in profitability ratios such as ROA and ROE was a result of less optimal revenue engine in generating interest income and fee
based income 2. Though the bank’s assets increased, its net liabilities have also increased in the previous year which led to less profit after tax
1. Needs to focus on improving the performance of its subsidiaries to provide higher contribution to the Bank’s consolidated performance 2. Market risk management needs to get attention as the market risk profile posted an increase as a result of a revitalization of the treasury business 3 The loan growth should prioritized on quality growth by implementing selective and prudent loan disbursement policy through comprehensive risk management implementation so that it can Opportunity minimize the possibility of loan default
1. Stiffer competition may lead to thinner margins will make efficiency the key success factor for the bank 2. More focus should be on cost efficiency to sustain this competitive industry 3. Owing to the crisis, people are into more savings and less investment which reduces the fees collected by the bank for its Threats services Competition
1. PT Bank Permata Tbk 2. PT Bank Internasional Indonesia Tbk Competitors 3. PT Bank Mandiri (Persero) Tbk
doc_297564326.docx