Description
SWOT ANALYSIS OF BANK LEUMI
Bank Leumi
Parent Company
Anglo Palestine Company
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Yours success is key to ours
USP
Israel's leading commercial bank STP
Segment
Individual and enterprises
Target Group
Individual and enterprises looking for retail banking services
Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, Securities, asset management, wealth Positioning management SWOT Analysis
1. Expanding workforce: 12,500 employees and counting 2. Strong financials and brand presence in USA, Switzerland, UK and 18 other countries 3. Government backing: government as the largest single shareholder Strength 4. History of business across Israel and twenty one other nations
1. Business concentrated across Israel and Australia mainly Weakness 2. High risk owing to political intervention and instability
1. Scope of setting up more global centres Opportunity 2. Getting more customers through increased offerings 3. Tie-up with leading banks across the world to increase brand
presence
1. Prone to legal changes 2. Intensifying competition from global players. 3. Hovering Eurozone crisis posses a huge risk to the bank due to Threats international investments. Competition
1.First International Bank of Israel 2.Bank of America Corporation 3. Citigroup Inc. Competitors 4. Bank of Hapoalim
doc_640092962.docx
SWOT ANALYSIS OF BANK LEUMI
Bank Leumi
Parent Company
Anglo Palestine Company
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Yours success is key to ours
USP
Israel's leading commercial bank STP
Segment
Individual and enterprises
Target Group
Individual and enterprises looking for retail banking services
Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, Securities, asset management, wealth Positioning management SWOT Analysis
1. Expanding workforce: 12,500 employees and counting 2. Strong financials and brand presence in USA, Switzerland, UK and 18 other countries 3. Government backing: government as the largest single shareholder Strength 4. History of business across Israel and twenty one other nations
1. Business concentrated across Israel and Australia mainly Weakness 2. High risk owing to political intervention and instability
1. Scope of setting up more global centres Opportunity 2. Getting more customers through increased offerings 3. Tie-up with leading banks across the world to increase brand
presence
1. Prone to legal changes 2. Intensifying competition from global players. 3. Hovering Eurozone crisis posses a huge risk to the bank due to Threats international investments. Competition
1.First International Bank of Israel 2.Bank of America Corporation 3. Citigroup Inc. Competitors 4. Bank of Hapoalim
doc_640092962.docx