Description
SWOT ANALYSIS OF BANK AUDI
Bank Audi
Parent Company
Bank Audi
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Most prominent bank in Labanon with International presence STP
Commercial and corporate banking, retail and individual banking, onSegment line brokerage, private banking and investment banking
Target Group
Individuals, small, medium and large businesses, HNIs
Positioning
Full-fledged regional bank with a presence in 11 countries SWOT Analysis
1. Lebanon's largest bank in terms of both customer deposits and total assets 2. Largest shareholder of the company is the Deutsche Bank 3. First Lebanese bank to create a comprehensive corporate art collection, located in three of the bank’s buildings 4. Strong assets and good financial position 5. Largest branch network in Lebanon 6. Debt was rated B by Standard & Poor's ("S&P") and Fitch IBCA Ltd Strength ("Fitch Ratings")
1. In spite of international presence, banks major operations are in Lebanon 2. Not present outside Middle East Weakness 3. Debt rating lower compared to other banks in the region
1. Expansion in the Middle East 2. Increasing oil prices and boosting economy may lead to a more Opportunity profitable future for the bank
1. Growing competition in the Middle East Threats 2. Fluctuating global economy and recession Competition
1.Byblos Bank 2.Bank of Beirut 3.Banque du Liban et d’Outre-Mer 4.Banque de la Méditerranée 5.Crédit Libanais 6.Fransabank 7.Banque Libano Francaise Competitors 8. Intercontinental Bank of Lebanon
doc_828990514.docx
SWOT ANALYSIS OF BANK AUDI
Bank Audi
Parent Company
Bank Audi
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Most prominent bank in Labanon with International presence STP
Commercial and corporate banking, retail and individual banking, onSegment line brokerage, private banking and investment banking
Target Group
Individuals, small, medium and large businesses, HNIs
Positioning
Full-fledged regional bank with a presence in 11 countries SWOT Analysis
1. Lebanon's largest bank in terms of both customer deposits and total assets 2. Largest shareholder of the company is the Deutsche Bank 3. First Lebanese bank to create a comprehensive corporate art collection, located in three of the bank’s buildings 4. Strong assets and good financial position 5. Largest branch network in Lebanon 6. Debt was rated B by Standard & Poor's ("S&P") and Fitch IBCA Ltd Strength ("Fitch Ratings")
1. In spite of international presence, banks major operations are in Lebanon 2. Not present outside Middle East Weakness 3. Debt rating lower compared to other banks in the region
1. Expansion in the Middle East 2. Increasing oil prices and boosting economy may lead to a more Opportunity profitable future for the bank
1. Growing competition in the Middle East Threats 2. Fluctuating global economy and recession Competition
1.Byblos Bank 2.Bank of Beirut 3.Banque du Liban et d’Outre-Mer 4.Banque de la Méditerranée 5.Crédit Libanais 6.Fransabank 7.Banque Libano Francaise Competitors 8. Intercontinental Bank of Lebanon
doc_828990514.docx