Description
SWOT ANALYSIS OF BANCOLOMBIA
Bancolombia Parent Company Category Sector Tagline/ Slogan USP Bancolombia S.A. Regional Banks Banking and Financial Services Qué tan alto quieresllegar (How high you want to go) Largest commercial bank in Colombia STP Corporate and Government Banking, Treasury, Mortgage Banking and Personal and Small and Medium-Sized Enterprises (SMEs) Banking Anyone in need of financial services of a bank Bank specialized in saving and current accounts, debit and credit cards, pension plans, mortgages, remittances delivery, consumer and commercial loans, and other banking operations SWOT Analysis 1. Largest commercial bank in Colombia 2. Upgraded rating by rating agencies 3. High No. of subsidiaries 4. Large branch network across the country 5. Good presence among retail as well as corporate customers Strength 6. Over 16,000 strong employee force 1. Falling stock price 2. Reduced investor interest 3. Reputational risk in Latin American banks
Segment Target Group
Positioning
Weakness
1. Refinancing opportunities in the country 2. Expansion in Latin America 3. Acquisition opportunities in the continent Opportunity 4. Growing banking sector of the country 1. Currency fluctuations 2. Global economic slowdown might affect the performance of the bank Competition 1.Banco de Bogota 2.Davivienda 3.BBVA Competitors 4. Banco de Occidente
Threats
doc_628615982.docx
SWOT ANALYSIS OF BANCOLOMBIA
Bancolombia Parent Company Category Sector Tagline/ Slogan USP Bancolombia S.A. Regional Banks Banking and Financial Services Qué tan alto quieresllegar (How high you want to go) Largest commercial bank in Colombia STP Corporate and Government Banking, Treasury, Mortgage Banking and Personal and Small and Medium-Sized Enterprises (SMEs) Banking Anyone in need of financial services of a bank Bank specialized in saving and current accounts, debit and credit cards, pension plans, mortgages, remittances delivery, consumer and commercial loans, and other banking operations SWOT Analysis 1. Largest commercial bank in Colombia 2. Upgraded rating by rating agencies 3. High No. of subsidiaries 4. Large branch network across the country 5. Good presence among retail as well as corporate customers Strength 6. Over 16,000 strong employee force 1. Falling stock price 2. Reduced investor interest 3. Reputational risk in Latin American banks
Segment Target Group
Positioning
Weakness
1. Refinancing opportunities in the country 2. Expansion in Latin America 3. Acquisition opportunities in the continent Opportunity 4. Growing banking sector of the country 1. Currency fluctuations 2. Global economic slowdown might affect the performance of the bank Competition 1.Banco de Bogota 2.Davivienda 3.BBVA Competitors 4. Banco de Occidente
Threats
doc_628615982.docx