Description
SWOT ANALYSIS OF BANCO SANTANDER
Banco Santander Parent Company Category Sector Tagline/ Slogan USP Santader Group Bank Banking and financial services Values from ideas Great International Presence STP Segment Target Group Positioning Business and Personal Banking Large enterprises and individual investors Complete Banking and financial solutions SWOT Analysis 1. Strong Strategic Alliances with other leading institutions 2. Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA 3. Robust Operating Performance 4. Has over 175,000 employees 5. It has over 90 million customers, 13,000 branches and 2 million shareholders 6. Sponsor of many sporting events 1. Dependency on Eurozone policies Weakness 2. Negligible presence in Asia as compared to other banks 1. Small enterprise banking 2. Microfinance
Strength
Opportunity
Threats
1. Stringent economic policies world over 2. Highly competitive environment 3. Changing govt regulations and financial crisis like recessions Competition 1. Standard Chartered Bank 2. Barclays Bank
Competitors
3. RBS
doc_220750962.docx
SWOT ANALYSIS OF BANCO SANTANDER
Banco Santander Parent Company Category Sector Tagline/ Slogan USP Santader Group Bank Banking and financial services Values from ideas Great International Presence STP Segment Target Group Positioning Business and Personal Banking Large enterprises and individual investors Complete Banking and financial solutions SWOT Analysis 1. Strong Strategic Alliances with other leading institutions 2. Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA 3. Robust Operating Performance 4. Has over 175,000 employees 5. It has over 90 million customers, 13,000 branches and 2 million shareholders 6. Sponsor of many sporting events 1. Dependency on Eurozone policies Weakness 2. Negligible presence in Asia as compared to other banks 1. Small enterprise banking 2. Microfinance
Strength
Opportunity
Threats
1. Stringent economic policies world over 2. Highly competitive environment 3. Changing govt regulations and financial crisis like recessions Competition 1. Standard Chartered Bank 2. Barclays Bank
Competitors
3. RBS
doc_220750962.docx