Description
SWOT ANALYSIS OF BANCO POPOLARE
Banco Popolare
Parent Company
Banco Popolare
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Le tueradici,il tuo future. (Your roots, your future.)
An Italian cooperative bank, formed in 2007 from the merger of BancoPopolare di Verona e Novara (BVPN) and BancaPopolareItaliana USP (BPI). STP
Segment
Retail and wholesale banking
Target Group
Individuals and businesses in need of financial services
Positioning
A co-operative bank providing great banking facilities SWOT Analysis
1. Sustained in spite of the Eurozone crisis 2. First Italian bank to receive state aid 3. Popular awareness in Italy 4. Good customer service and brand visibility amongst domestic customers Strength 5. Has a workforce of nearly 20,000 employees
1. Huge sell of bonds to the state Weakness 2. Broke during financial crisis
1. Sustainability through long term defensive strategy Opportunity 2. Acquisition of other ailing banks
3. Global tie-ups and international partnerships
1. Falling stocks 2. Eurozone crisis Threats 3. Global slowdown and reduced liquidity of the economy Competition
1.AssociazioneBancariaItaliana 2.BancaCreditoItaliano 3.Bancad'Italia 4. BancaNazionale Del lavoro 5. Mediobanca Competitors 6. SanPaolo IMI
doc_168552734.docx
SWOT ANALYSIS OF BANCO POPOLARE
Banco Popolare
Parent Company
Banco Popolare
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Le tueradici,il tuo future. (Your roots, your future.)
An Italian cooperative bank, formed in 2007 from the merger of BancoPopolare di Verona e Novara (BVPN) and BancaPopolareItaliana USP (BPI). STP
Segment
Retail and wholesale banking
Target Group
Individuals and businesses in need of financial services
Positioning
A co-operative bank providing great banking facilities SWOT Analysis
1. Sustained in spite of the Eurozone crisis 2. First Italian bank to receive state aid 3. Popular awareness in Italy 4. Good customer service and brand visibility amongst domestic customers Strength 5. Has a workforce of nearly 20,000 employees
1. Huge sell of bonds to the state Weakness 2. Broke during financial crisis
1. Sustainability through long term defensive strategy Opportunity 2. Acquisition of other ailing banks
3. Global tie-ups and international partnerships
1. Falling stocks 2. Eurozone crisis Threats 3. Global slowdown and reduced liquidity of the economy Competition
1.AssociazioneBancariaItaliana 2.BancaCreditoItaliano 3.Bancad'Italia 4. BancaNazionale Del lavoro 5. Mediobanca Competitors 6. SanPaolo IMI
doc_168552734.docx