Description
SWOT ANALYSIS OF BANCO COMMERCIAL PORTUGUES
Banco Comercial Portugues (Millenium BCP) Parent Company Category Sector Tagline/ Slogan USP Banco Comercial Português (BCP) (Portugese Commercial Bank) Regional Banks Banking and Financial Services The largest private bank in Portugal STP Segment Target Group Positioning Premium segment, high income group High end customers, HNIs, Ultra HNIs, Large Enterprises Bank that provides all banking solutions at one place SWOT Analysis 1. Better market performance than other banks 2. Member of the Euronext 100 stock index 3. Over 900 branches in Portugal 4. Strong ATM network across various cities 5. Among one of the top regional banks globally Strength 6. Has nearly 22,000 employees 1. Huge bailout was required in the past due to Eurozone crisis 2.Alleged charges of fraud in the past affected brand 3.Limited global presence compared to leading banks 1. Opportunities after Europe comes out of the crisis 2. Expansion in other European countries Opportunity 3. Exposure to more stable Asian economies
Weakness
Threats
1. Eurozone crisis 2. Global slowdown might affect the bank 3.Fluctuations in the Portuguese economy Competition 1. Banif 2. BEF 3. BPI 4. The Credito Agricola Group
Competitors
5. CGD
doc_351992355.docx
SWOT ANALYSIS OF BANCO COMMERCIAL PORTUGUES
Banco Comercial Portugues (Millenium BCP) Parent Company Category Sector Tagline/ Slogan USP Banco Comercial Português (BCP) (Portugese Commercial Bank) Regional Banks Banking and Financial Services The largest private bank in Portugal STP Segment Target Group Positioning Premium segment, high income group High end customers, HNIs, Ultra HNIs, Large Enterprises Bank that provides all banking solutions at one place SWOT Analysis 1. Better market performance than other banks 2. Member of the Euronext 100 stock index 3. Over 900 branches in Portugal 4. Strong ATM network across various cities 5. Among one of the top regional banks globally Strength 6. Has nearly 22,000 employees 1. Huge bailout was required in the past due to Eurozone crisis 2.Alleged charges of fraud in the past affected brand 3.Limited global presence compared to leading banks 1. Opportunities after Europe comes out of the crisis 2. Expansion in other European countries Opportunity 3. Exposure to more stable Asian economies
Weakness
Threats
1. Eurozone crisis 2. Global slowdown might affect the bank 3.Fluctuations in the Portuguese economy Competition 1. Banif 2. BEF 3. BPI 4. The Credito Agricola Group
Competitors
5. CGD
doc_351992355.docx