Description
SWOT ANALYSIS OF BANCA MPS
Banca MPS Parent Company Category Sector Tagline/ Slogan Banca Monte dei Paschi di Siena S.p.A. (MPS) Banking Financial services Bank Since 1472 Offering banking solutions with focus on innovation, traditional values and Italianness STP Segment Target Group Institutional and individual clients Individuals , SME’s and corporations in need of financial services Third largest Italian bank offering varied financial services and creating value to the customers SWOT Analysis 1. Strong presence in Italy 2. Has a customer base of 6 million 3. Has a branch network of 3000 branches 4. Leader in financing SME’s in Italy Strength 5. Highly diversified in terms of offerings 1. Increasing non – performing assets affecting margins 2. Return on Assets (ROA) is low when compared to industry and sector average 1. Financial advisory market expansion in Italy likely to increase revenues 2. Asset Management industry expansion likely to increase the revenues
USP
Positioning
Weakness
Opportunity
3. Leverage experience and expertise to grow globally 1. Regulatory changes could affect the bank 2. Government policies in Italy affecting the bank 3. Decrease in investments and spending in Italy could affect the bank Competition 1. UniCredit 2. Intesa Sanpaolo 3. Deutsche bank Competitors 4. BNP Paribas
Threats
doc_492426394.docx
SWOT ANALYSIS OF BANCA MPS
Banca MPS Parent Company Category Sector Tagline/ Slogan Banca Monte dei Paschi di Siena S.p.A. (MPS) Banking Financial services Bank Since 1472 Offering banking solutions with focus on innovation, traditional values and Italianness STP Segment Target Group Institutional and individual clients Individuals , SME’s and corporations in need of financial services Third largest Italian bank offering varied financial services and creating value to the customers SWOT Analysis 1. Strong presence in Italy 2. Has a customer base of 6 million 3. Has a branch network of 3000 branches 4. Leader in financing SME’s in Italy Strength 5. Highly diversified in terms of offerings 1. Increasing non – performing assets affecting margins 2. Return on Assets (ROA) is low when compared to industry and sector average 1. Financial advisory market expansion in Italy likely to increase revenues 2. Asset Management industry expansion likely to increase the revenues
USP
Positioning
Weakness
Opportunity
3. Leverage experience and expertise to grow globally 1. Regulatory changes could affect the bank 2. Government policies in Italy affecting the bank 3. Decrease in investments and spending in Italy could affect the bank Competition 1. UniCredit 2. Intesa Sanpaolo 3. Deutsche bank Competitors 4. BNP Paribas
Threats
doc_492426394.docx