Description
SWOT ANALYSIS OF BAJAJ CAPITAL
Bajaj Capital Parent Company Category Sector Tagline/ Slogan USP BCL group Brokerage Houses, Consumer Financial Services Banking and Financial Services Always acting in your interest Vast experience in Financial Advisory STP Segment Target Group Positioning Brokerage Urban and Rural Investors Complete Investment and Stock trading Solutions SWOT Analysis 1. Diverse range of financial products 2. Known for transparent functioning 3. State of art I. T solutions for customers like “just trade” Strength 4. Has over 200 branches across states 1. Less penetration in rural areas 2. Lack of awareness due to Low publicity Weakness 3. People with conservative mindsets prefer gold investment 1. Tapping the growing rural market opportunities 2. Earning Urban Youth looking for investment options 1. Stringent Economic measures by Government and RBI 2. Entry of foreign finance firms in Indian Market
Opportunity
Threats
Competition 1. Sharekhan 2. IIFL Competitors 3. Indiabulls
doc_262031409.docx
SWOT ANALYSIS OF BAJAJ CAPITAL
Bajaj Capital Parent Company Category Sector Tagline/ Slogan USP BCL group Brokerage Houses, Consumer Financial Services Banking and Financial Services Always acting in your interest Vast experience in Financial Advisory STP Segment Target Group Positioning Brokerage Urban and Rural Investors Complete Investment and Stock trading Solutions SWOT Analysis 1. Diverse range of financial products 2. Known for transparent functioning 3. State of art I. T solutions for customers like “just trade” Strength 4. Has over 200 branches across states 1. Less penetration in rural areas 2. Lack of awareness due to Low publicity Weakness 3. People with conservative mindsets prefer gold investment 1. Tapping the growing rural market opportunities 2. Earning Urban Youth looking for investment options 1. Stringent Economic measures by Government and RBI 2. Entry of foreign finance firms in Indian Market
Opportunity
Threats
Competition 1. Sharekhan 2. IIFL Competitors 3. Indiabulls
doc_262031409.docx