Description
SWOT ANALYSIS OF AXA GROUP
AXA Group Parent Company Category Sector Tagline/ Slogan USP AXA Group Life and Health Insurance Financial Institutions Be life confident; Go Ahead; You Can Rely on Us AXA is positioned as a global leader in Financial Protection STP Enterprise and Individuals who are seeking financial help and advice Large enteprises and rich individual investors An insurance company on which its customers can rely and trust SWOT Analysis 1.Strong brand name and good financial position Strength 2.Major leaders in casualty and property sectors 3.Presence in many countries through JVs 1.Stiff comprtition from other insurnace companies 2.Limited portfolio 3.Lesser profits as compared to competitors 1.Expansion in other countries 2.Diversifying portfolios for customers 3.Retirement schemes 1.Changing govt regulations and financial crisis like recessions Threats 2.Legal issues
Segment Target Group Positioning
Weakness
Opportunity
3. Too many insurance players to choose from Competition 1.AIG 2.AON 3.Allianz 4.Allstate 5. Delphi Financial Group 6.MetLife 7.New York Life Insurance
Competitors
doc_410434512.docx
SWOT ANALYSIS OF AXA GROUP
AXA Group Parent Company Category Sector Tagline/ Slogan USP AXA Group Life and Health Insurance Financial Institutions Be life confident; Go Ahead; You Can Rely on Us AXA is positioned as a global leader in Financial Protection STP Enterprise and Individuals who are seeking financial help and advice Large enteprises and rich individual investors An insurance company on which its customers can rely and trust SWOT Analysis 1.Strong brand name and good financial position Strength 2.Major leaders in casualty and property sectors 3.Presence in many countries through JVs 1.Stiff comprtition from other insurnace companies 2.Limited portfolio 3.Lesser profits as compared to competitors 1.Expansion in other countries 2.Diversifying portfolios for customers 3.Retirement schemes 1.Changing govt regulations and financial crisis like recessions Threats 2.Legal issues
Segment Target Group Positioning
Weakness
Opportunity
3. Too many insurance players to choose from Competition 1.AIG 2.AON 3.Allianz 4.Allstate 5. Delphi Financial Group 6.MetLife 7.New York Life Insurance
Competitors
doc_410434512.docx