Description
SWOT ANALYSIS OF AVIVA LIFE INSURANCE
Aviva Life Insurance
Parent Company
Aviva plc and Dabur group
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
Kal par control; Transform your life
USP
Aviva is UK’s largest Insurance Firm STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions SWOT Analysis
1. Robust and Diverse Product portfolio 2. Has network across 3000 towns and 20,000 Financial Planning Advisors 3. Focus on Schemes with social importance 4. Good brand visibility through advertisement campaigns 5. Globally, Aviva has over 46,000 employees 6. It is the sixth-largest insurance company in the world measured by Strength net premium income and has 53 million customers in 28 countries
1. Controversial advertisement campaign caused a problem Weakness 2. Customer complaints for policy execution problems
1. Growing rural market 2. Earning Urban Youth Opportunity 3. Increasing awareness amongst people about securing their future
1. Economic crisis Threats 2. Entry of new NBFCs in the sector Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. HDFC Standard Life
doc_351210345.docx
SWOT ANALYSIS OF AVIVA LIFE INSURANCE
Aviva Life Insurance
Parent Company
Aviva plc and Dabur group
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
Kal par control; Transform your life
USP
Aviva is UK’s largest Insurance Firm STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions SWOT Analysis
1. Robust and Diverse Product portfolio 2. Has network across 3000 towns and 20,000 Financial Planning Advisors 3. Focus on Schemes with social importance 4. Good brand visibility through advertisement campaigns 5. Globally, Aviva has over 46,000 employees 6. It is the sixth-largest insurance company in the world measured by Strength net premium income and has 53 million customers in 28 countries
1. Controversial advertisement campaign caused a problem Weakness 2. Customer complaints for policy execution problems
1. Growing rural market 2. Earning Urban Youth Opportunity 3. Increasing awareness amongst people about securing their future
1. Economic crisis Threats 2. Entry of new NBFCs in the sector Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. HDFC Standard Life
doc_351210345.docx