Description
SWOT ANALYSIS OF ASSURANT
Assurant
Parent Company
Assurant Inc. (AIZ)
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
Our Plans are Based on Yours
The company is a premium provider of targeted specialized insurance USP products with commitment to sustainable solutions STP
Segment
Solutions, Specialty Property, Health, Employee Benefits
Target Group
Individuals, Families, Small employer groups, Businesses
A company that is steadfast in its commitment to help protect what Positioning matters to the most to their customers SWOT Analysis
1. Well known for its corporate responsibility of in terms of community outreach, charity through Assurant Foundation, and environment protection. 2. The company has an experience of over 100 years with a team of industry expertise that has contributed to the strong performance. 3. The company’s management and board of directors is an experienced team with an average of more than 20 years of experience. 4. The company boasts of a talented and committed workforce of Strength 14,500 employees in 12 countries
Weakness
1. The company is more concentrated in the U.S. region with limited international presence, which increases its geographic diversification
risk. 2. The U.S. market is an intensively competitive market for insurance. The company has a questionable quality of customer service.
1. There lies an opportunity for the company to expand into other markets. 2. The company can extend its product lines which is currently poor than its competitors. 3. The company can also work on further development of a cross Opportunity selling strategy for their products.
1. The incidents of frauds and defaults in the insurance sector are a threat to the company. 2. The increase in the incidence of natural calamities and catastrophes can test the company’s underwriting profitability. 3. The credit crisis in the insurance industry poses as a threat to the Threats company. Competition
1. CIGNA Corporation 2. The First American Corporation Competitors 3. United Health Group Incorporated
doc_694592775.docx
SWOT ANALYSIS OF ASSURANT
Assurant
Parent Company
Assurant Inc. (AIZ)
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
Our Plans are Based on Yours
The company is a premium provider of targeted specialized insurance USP products with commitment to sustainable solutions STP
Segment
Solutions, Specialty Property, Health, Employee Benefits
Target Group
Individuals, Families, Small employer groups, Businesses
A company that is steadfast in its commitment to help protect what Positioning matters to the most to their customers SWOT Analysis
1. Well known for its corporate responsibility of in terms of community outreach, charity through Assurant Foundation, and environment protection. 2. The company has an experience of over 100 years with a team of industry expertise that has contributed to the strong performance. 3. The company’s management and board of directors is an experienced team with an average of more than 20 years of experience. 4. The company boasts of a talented and committed workforce of Strength 14,500 employees in 12 countries
Weakness
1. The company is more concentrated in the U.S. region with limited international presence, which increases its geographic diversification
risk. 2. The U.S. market is an intensively competitive market for insurance. The company has a questionable quality of customer service.
1. There lies an opportunity for the company to expand into other markets. 2. The company can extend its product lines which is currently poor than its competitors. 3. The company can also work on further development of a cross Opportunity selling strategy for their products.
1. The incidents of frauds and defaults in the insurance sector are a threat to the company. 2. The increase in the incidence of natural calamities and catastrophes can test the company’s underwriting profitability. 3. The credit crisis in the insurance industry poses as a threat to the Threats company. Competition
1. CIGNA Corporation 2. The First American Corporation Competitors 3. United Health Group Incorporated
doc_694592775.docx