Description
SWOT ANALYSIS OF AON
AON Parent Company Category Sector Tagline/ Slogan AON Corporation Insurance and Financials Financial Institutions Insure your vision Leading global reinsurance intermediary, with offices in over 40 countries STP Enterprise and Individuals who are seeking financial help and advice Large enteprises and rich individual investors A financial institution which secures its customers future SWOT Analysis 1.Worldwide a strong brand name with a good financial position 2.Leading global insurance company 3.Good branding by tie-ups with major sports teams and events 1.Fluctuating returns and liquidity 2. Unsuccessful mergers 1.Expansion in other countries 2.Diversifying portfolios for customers 3.Investment in Healthcare sector 1.Changing govt regulations and financial crisis like recessions 2.Natural disasters 3.Price competition
USP
Segment Target Group Positioning
Strength
Weakness
Opportunity
Threats
Competition 1.AIG 2.Allstate 3.Allianz 4.AXA Group 5. Delphi Financial Group 6.MetLife 7.New York Life Insurance
Competitors
doc_523701381.docx
SWOT ANALYSIS OF AON
AON Parent Company Category Sector Tagline/ Slogan AON Corporation Insurance and Financials Financial Institutions Insure your vision Leading global reinsurance intermediary, with offices in over 40 countries STP Enterprise and Individuals who are seeking financial help and advice Large enteprises and rich individual investors A financial institution which secures its customers future SWOT Analysis 1.Worldwide a strong brand name with a good financial position 2.Leading global insurance company 3.Good branding by tie-ups with major sports teams and events 1.Fluctuating returns and liquidity 2. Unsuccessful mergers 1.Expansion in other countries 2.Diversifying portfolios for customers 3.Investment in Healthcare sector 1.Changing govt regulations and financial crisis like recessions 2.Natural disasters 3.Price competition
USP
Segment Target Group Positioning
Strength
Weakness
Opportunity
Threats
Competition 1.AIG 2.Allstate 3.Allianz 4.AXA Group 5. Delphi Financial Group 6.MetLife 7.New York Life Insurance
Competitors
doc_523701381.docx