Description
SWOT ANALYSIS OF ANZ BANK
ANZ Bank Parent Company Category Sector Tagline/ Slogan Australia and New Zealand Banking Group Limited (ANZ) Banking Financial services We live in your world Bank committed to building lasting partnerships with customers, shareholders and communities in 32 countries across the world STP Segment Target Group Institutional and individual clients Small,medium,large enterprises and all sorts of individual clients Providing a range of banking and financial products and services to around 8 million customers worldwide SWOT Analysis 1.One of the Largest banks in New Zealand 2. Diversified product portfolio reduces the business and operating risks of ANZ 3. Has a considerable market share in Australia, New Zealand and Pacific countries 4. Strong financial position providing resilience to adverse market developments 5. Offers financial services, including banking services, asset finance, investments and payment solutions 6. Has over 9000 employees in the organisation 1. Global exposure is limited as compared to a few other major banks 2. Strong competition from existing players makes it difficult to increase market share
USP
Positioning
Strength
Weakness
Opportunity
1. First Australian Bank to receive license to conduct retail business in the Yuan in China, an opportunity to tap Chinese market 2.High opportunity to grow in Thailand market, once ANZ receives the license 3.High opportunity to expand in Asian markets like China and India 1. Deteriorating economic conditions in Australia and New Zealand 2.Changes and fluctuations in Australian banking system 3.Increase in competition from global banks in Australia and Pacific regions Competition 1.Commonwealth Bank 2.Westpac 3.National Australia Bank
Threats
Competitors
doc_197234134.docx
SWOT ANALYSIS OF ANZ BANK
ANZ Bank Parent Company Category Sector Tagline/ Slogan Australia and New Zealand Banking Group Limited (ANZ) Banking Financial services We live in your world Bank committed to building lasting partnerships with customers, shareholders and communities in 32 countries across the world STP Segment Target Group Institutional and individual clients Small,medium,large enterprises and all sorts of individual clients Providing a range of banking and financial products and services to around 8 million customers worldwide SWOT Analysis 1.One of the Largest banks in New Zealand 2. Diversified product portfolio reduces the business and operating risks of ANZ 3. Has a considerable market share in Australia, New Zealand and Pacific countries 4. Strong financial position providing resilience to adverse market developments 5. Offers financial services, including banking services, asset finance, investments and payment solutions 6. Has over 9000 employees in the organisation 1. Global exposure is limited as compared to a few other major banks 2. Strong competition from existing players makes it difficult to increase market share
USP
Positioning
Strength
Weakness
Opportunity
1. First Australian Bank to receive license to conduct retail business in the Yuan in China, an opportunity to tap Chinese market 2.High opportunity to grow in Thailand market, once ANZ receives the license 3.High opportunity to expand in Asian markets like China and India 1. Deteriorating economic conditions in Australia and New Zealand 2.Changes and fluctuations in Australian banking system 3.Increase in competition from global banks in Australia and Pacific regions Competition 1.Commonwealth Bank 2.Westpac 3.National Australia Bank
Threats
Competitors
doc_197234134.docx