abhishreshthaa
Abhijeet S
SWOT Analysis A Planning and Organizing Tool
Strengths, Weaknesses, Opportunities, and Threats
Strengths and weaknesses are generally internal factors that are within your control.
Opportunities and Threats are generally external issues that you can’t control.
Strengths
Consider from both the view of the firm (product) as well as from customers and competitors
Realistic and not modest
One’s strength is another’s weakness
Questions:
What are the firm’s or the product’s advantages over others?
What does it do well? What makes it stand out from your competitors?
Weaknesses
Be truthful so that weaknesses may be overcome as quickly as possible
One’s strength is another’s weakness
Questions.
What is done poorly?
What can be improved?
What should be avoided?
Opportunities and Threats
external in nature
Represent characteristics of:
the research environment
growth in potential markets
changes in the competitive, economic, political/legal, technological, or socio-cultural environments
A threat to some is an opportunity to another.
Questions on opportunities:
Is there a product/service area that others have not yet covered?
Are there emerging trends that fit with your company's strengths?
Questions on threats:
Are your competitors becoming stronger?
Are there emerging trends that amplify one of your weaknesses?
An opportunity could include:
a new, developing or untapped market
an old market needing technological advances
a recent technological development that can be used as a catalyst for others (possibly through licensing)
change in regulatory environment that creates demand for new technology
A threat could be:
other ongoing research or commercialization efforts
a large existing competitor
market volatility (because we are new market entrants)
market access (for supplies or customers)
a competitor has a new, innovative product or service
competitors have superior access to channels of distribution
Strengths, Weaknesses, Opportunities, and Threats
Strengths and weaknesses are generally internal factors that are within your control.
Opportunities and Threats are generally external issues that you can’t control.
Strengths
Consider from both the view of the firm (product) as well as from customers and competitors
Realistic and not modest
One’s strength is another’s weakness
Questions:
What are the firm’s or the product’s advantages over others?
What does it do well? What makes it stand out from your competitors?
Weaknesses
Be truthful so that weaknesses may be overcome as quickly as possible
One’s strength is another’s weakness
Questions.
What is done poorly?
What can be improved?
What should be avoided?
Opportunities and Threats
external in nature
Represent characteristics of:
the research environment
growth in potential markets
changes in the competitive, economic, political/legal, technological, or socio-cultural environments
A threat to some is an opportunity to another.
Questions on opportunities:
Is there a product/service area that others have not yet covered?
Are there emerging trends that fit with your company's strengths?
Questions on threats:
Are your competitors becoming stronger?
Are there emerging trends that amplify one of your weaknesses?
An opportunity could include:
a new, developing or untapped market
an old market needing technological advances
a recent technological development that can be used as a catalyst for others (possibly through licensing)
change in regulatory environment that creates demand for new technology
A threat could be:
other ongoing research or commercialization efforts
a large existing competitor
market volatility (because we are new market entrants)
market access (for supplies or customers)
a competitor has a new, innovative product or service
competitors have superior access to channels of distribution