Study of Consumer Awareness towards the Insurance Product

Hi tarung,
This is Maharaja, doing MBA in Anna university. Am doing a project for MBA and I find your project would be useful for me. Could you send me a soft copy of this to me. my id sh.maharaja at yahoo.com
 
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Insurance is not luxury, it is necessity. People needs insurance to ensure their life is safe and secure. If you want to make the consumer aware about the product then you must you emotional advertising. Emotional advertising always works and in India, if you look at the insurance ad, it is all emotion and lack of information but, that how we like it.
 
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