Service Marketing

[evol_tn]

A ppt file on service marketing is attached for download. Enjoy

 

[evol_tn]

MARKETING OF SERVICES Samples

MARKETING OF SERVICES Sample papers are available at:

Services samples

 

[evol_tn]

Re: SERVICE Concept

The attached file provides the details on:

Differences Between Goods and Services
Dimensions of Customer Service
A Model of Customer Service: GAP Analysis
Management Perceptions of Customer Expectations
Service Quality Specifications
Delivery of Service
Perceived vs. Expected Service

 

[evol_tn]

Dimensions of Intangible Goods

Despite the ever-growing importance of intangible goods
in today’s economy, little is known about the underlying
structural characteristics of intangible goods. The articles provides the details.

 

[shiva3482]

wonderful ppt of great help.
Keep on the good work. I would definately do the same.

Thanks again

 

[ravi_maruti2000]

good ppt... gives good view of services marketing

 

[vinnysinghhere]

good ppts....................................

 

[vinnysinghhere]

its useful from exam point of view..............................

 

[nisha_chocl8]

hey everybody..

I just joined 2day so this is my 1st contribution...I did a course on services marketing and thought it wz gr8...so i'm attaching the .ppt of the first few chapters of my text..hope u guys find it useful:smile:

Christopher Lovelock and Jochen Wirtz
Services Marketing 6/E
Chapter 1:
New Perspectives on Marketing in the Service Economy
Chapter 2:
Customer Behavior in Service Encounters
Chapter 3:
Developing Service Concepts: Core and Supplementary Elements

 

[speedboyin]

thank u for ur contrinbution. it is really gonna help us a alot
this is my first post

 

[hemasiri]

Thank you for your contribution. It is really useful