abhishreshthaa
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SELECTING SPECIFIC MEDIA VEHICLES:-
Once a decision is made on media types, specific media vehicles within each medium must be chosen. For instance, the media planner may take a decision to select only magazines. The question now appears in which magazines. There are several classes of magazines- General interest like Reader’s digest, Women Interest magazines like Femina, Business interest magazines like Business India. If the decision is to select Business Interest Magazines- then the media planner may consider the following:
Business India
Business World
Fortune India
Dalal Street Journal
Business Today
Advertising & Marketing
Once a decision is made on media types, specific media vehicles within each medium must be chosen. For instance, the media planner may take a decision to select only magazines. The question now appears in which magazines. There are several classes of magazines- General interest like Reader’s digest, Women Interest magazines like Femina, Business interest magazines like Business India. If the decision is to select Business Interest Magazines- then the media planner may consider the following:
Business India
Business World
Fortune India
Dalal Street Journal
Business Today
Advertising & Marketing