SALES FORCE PROMOTION

A

abhishreshthaa

Abhijeet S
SALES FORCE PROMOTION

Sales promotion directed towards the sales people is referred to as sales force promotions. These schemes are intended to motivate sales people to put in more efforts to increase sales, increase distribution, promote new or seasonal products, sell more deals to resellers, book more orders, develop prospects lists and build up morale and enthusiasm.


Some of these activities are meant to prepare the sales people to do their jobs well and include sales meetings and manuals, training programmes, sales presentations, film and slide shows etc. Prize distribution to winners is the more tangible aspect of any such programme.
 
According to philip kotler, there were 3 kinds of sales promotion

1) Consumer promotion.

2) Trade or dealer promotion.

3) Sales force promotion.

You have already elaborated on sales force promotion,I would like to enlighten about Consumer promotion.

Consumer promotion:
Promotion which directly targets the consumer is known as consumer promotion

Trade promotion:
Promotion which target the dealers directly is known as trade promotion.

Please help me out with online promotion techniques.
 
You must log in or register to reply here.
Back
Top