Relationship Marketing

RELATIONSHIP
MARKETING
Presented by:-
NIKKI MISHRA(148)
PRATIKSHA PATTNAIK(149)
GARIMA SINGHANIA(163)
SAFFARAJ
SOURAV CHATTERGY

What is Relationship
marketing?
? Create
? Maintain
? Relationship
Types of relationship marketing
? Customer lifetime value
? Attracting, retaining & growing customers
? Managing your customers
? Growing share of customers
Strengths of
Relationship
marketing
Providing
value to
customer


Customer
retentions
Competitive
advantage
Happier
employees
Steps in Relationship marketing
? Identifying the customers
? Differentiating the customers
? Interacting with customers
? Customizing the company’s behavior
RESEARCH METHODOLOGY

? Meaning
? Means of obtaining information
? Skills of researcher
ADVANTAGES
Improved
customer
experience
Customer
retention
Cost
reduction
DISADVANTAGES OF
RELATIONSHIP
MARKETING
COSTS
COMPANY
OVERHAUL
CONCLUSION
? The research was of customers and
company’s employers attitude towards
the relationship marketing .





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