Project on Brand Management

sadsfjdbnfmdsnvm,fvnfs,n m vfvncm,v nnnnjnnsbvvfnzx vc dkjsgfbesf dv cmbvsnm, dvcccfnm cfvcbf,vdksjjjjjjjjjjjjjjjjjjjklkfdkjfhewofjdfhdjfhnncjdnnnckds c bbbfkdiimdjjdksn ncncchdmzosjksekufadnncjdfielfh jefhdkjfndmncvialedjm nv cvcdfmnvhdfjshndsj cmcmcmcm cmc jdhsjdeijnb,smasklfQEBNMDNHjkhnbfjhsndfd vcvcvnbfsjknewmbfdm,alALDFHDKJnmbdsjnmm nxc ncvmd,nf fbdfjhdfjhdskfueqopwefejfbrhjbhdasdnfmdnvckjvhiofjowenfjdhzskdfekhjfiodsasfdbnfmdfhdmfhnewkrjoerjemrnfjfndvfndgterulroitpwm,AIEFHJRH,msdjkfuqejkkfmd,fjskefndmsjenfmdnf
 
Strategic Brand Management Process

1. Identifying and establishing brand positioning.
a) Brand Positioning
b) Points of difference
c) Core Brand Associations

2.Planning and Implementation of Brand Marketing Programs
a) Choosing Brand Elements
b) Integrating the Brand into Marketing Activities and the Support Marketing Program
c) Leveraging Secondary Associations:

3.Measuring and Interpreting Brand Performance
a) Brand Audit
b) Brand Value chain
c) Brand Equity Measurement System
 
Back
Top