project in retail marketing... kindly help and advise

beanstalk_230

Beanstalk_230 Beanstalk_230
Hi all

i have been given this project in retail marketing. Kindly suggest some material or give some advice regarding it. Following is the question:

A retail organisation (of retail goods e.g. a supermarket) has approached your group with a brief to research and analyse their retail marketing strategy and to prepare a report based on your analysis.

You may focus on a particular aspect of their strategy rather than a broad overview. For example, you might want to examine their strategy on say store format and location or online marketing strategy. Alternatively you could focus on their customer relationship management strategy or loyalty schemes.

Regards
 
Help required to make project - A new perfume is being launched in India for teenage girls. What information will you need before launching the product? How will you use Market Research to collect the information required?
 
Help required to make project - A new perfume is being launched in India for teenage girls. What information will you need before launching the product? How will you use Market Research to collect the information required?

hey friend, i fell that while launching the perfume following poitns should be taken into consideration:
1. Area where it is been decided to be launched
2. Advertising Strategy for the product
3. Promotional Strategy can be used.
4. Criteria of Perfume..
and many other sub things...
 
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