Price pack deals

abhishreshthaa

Abhijeet S
Price pack deals are also called value packs.
They can take any of the two forms: one is bonus pack and banded pack.
In case of a bonus pack, an additional quantity of the same product is offered free when the standard pack size of the product is purchased at the regular price.

 Godrej colour gloss triple action shampoo, offers 20% extra free. 100ml +20ml.

 Sunsilk shampoo (HLL) 400ml bottle gives 33% more free.

 New Ever youth lemon face wash, by Cadilla Health care Ltd. Offers 20% Extra with 60 ml 12 ml free.

 Lotus Herbal Ltd’s Fresh Apricot scrub, 25% extra, communicated as 7.5 ounces at 6 ounce Price.

 Dettol shaving cream (Reckitt Benckiser (India) ltd.) get 40% extra free.

 Bisleri – 20% extra free


A variation of this offer is when the marketer develops special packs of the product containing more quantity but the price is proportionately low. This is a method to “load” the consumer up with the product. This technique is often used to introduce a new large size of the product or to encourage continued usage and also to increase consumption.


The offer is termed as “banded pack” when 2 or more units of the products are sold at a reduced price compared to the regular price.


Pepsodent toothpaste special pack a 150gm toothpaste + a 100gm toothpaste and a G.I.Joe international character, all in 1 pack at a low price of just Rs., which saves Rs.81/-



Another variation of this technique is “buy 1 get 1 free” or some similar offer, it could be “same for less” or “more for the same.”



 Fairglow – buy 3 get 1 free,


The main advantage of this tool is that extra product may encourage increased usage and help sustain the habit. Also among other similar brands, a bonus pack stands out at the point of sale.
 
Definition: Price Pack

Price packs are sales promotions that provide consumers with a reduced price that is marked directly on the package by the manufacture. Here two or more products are given together at the price of one or at discounted rates.

And if the customer does not want this price pack individual product is also available at the same time.
 
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