Physical Distribution Strategy

[abhishreshthaa]

Product Distribution and retailing has developed into highly specialized activities in the urban market. However the distribution channel has remained in the background in the rural areas.


Now the distribution has to be reworked from scratch with full rural orientation and awareness of existing rural channels of distribution.

Many companies foresee the rural markets as a great opportunity for expanding their sales but they find distribution as a major obstacle.

Unfortunately it is almost not possible to transplant strategies which work successfully in urban markets into rural markets. There are problem to reach the rural customers.

 

[Business-education]

Definition of Distribution Strategy

According to Business Dictionary, A plan created by the management of a manufacturing business that specifies how the firm intends to transfer its products to intermediaries, retailers and end consumers. Larger companies involved in making products will usually also put together a detailed production distribution strategy to guide its entry into its intended market.