abhishreshthaa
Abhijeet S
Pest Analysis On KFC : KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.
KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.[citation needed]
The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991.[3] Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new corporate re-branding program;[4][5] newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.
P.E.S.T. Analysis
POLITICAL
Health and Safety Guidelines
Labelling of GM Foods
Animal rights campaigns
1998: BSE
P.E.S.T. Analysis
ECONOMIC
Low set up costs
Franchising facilitates set ups
Support from major suppliers
Growing market
Perceived value for money
Increasing disposable income
P.E.S.T. Analysis
SOCIAL
Busy lifestyles
Healthy Eating and Obesity
Increased Vegetarianism
Homogeneity
Social Activities
P.E.S.T. Analysis
TECHNOLOGICAL
Investment in technological innovations
Computer ordering (till system)
KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.[citation needed]
The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991.[3] Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new corporate re-branding program;[4][5] newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.
P.E.S.T. Analysis
POLITICAL
Health and Safety Guidelines
Labelling of GM Foods
Animal rights campaigns
1998: BSE
P.E.S.T. Analysis
ECONOMIC
Low set up costs
Franchising facilitates set ups
Support from major suppliers
Growing market
Perceived value for money
Increasing disposable income
P.E.S.T. Analysis
SOCIAL
Busy lifestyles
Healthy Eating and Obesity
Increased Vegetarianism
Homogeneity
Social Activities
P.E.S.T. Analysis
TECHNOLOGICAL
Investment in technological innovations
Computer ordering (till system)
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