abhishreshthaa
Abhijeet S
Pest Analysis On Cadbury : Cadbury plc is a British confectionery company, the industry's second-largest globally after the combined Mars-Wrigley.[2] Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England and formerly listed on the London Stock Exchange, Cadbury was acquired by Kraft Foods in February 2010. The company was an ever-present constituent of the FTSE 100 from the index's 1984 inception until its 2010 takeover.
The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger, which saw the separation of its global confectionery business from its U.S. beverage unit, which has been renamed Dr Pepper Snapple Group Inc.
POLITICAL –
· Political decisions can affect Cadbury’s, these can be either advantages or disadvantages, if taxes increase, therefore consumers decrease and sales of stock decrease. However if taxes decrease the likelihood is consumers will buy more.
· Laws can also change Cadbury’s income because if a law was brought out, that you could only work from 9am till 5pm, factory hours would be cut short resulting in less chocolates being produced.
· The Government is very concerned about obesity. Heart problems are costing the NHS more each year.
ECONOMIC –
· The interest rates can have an affect on Cadbury’s. If the interest rates were high then Cadbury would not want to borrow as much money for expansion. Also if consumers themselves were under pressure due to their loans they would again have less disposable income to buy luxury items.
· If the minimum wage was brought down, this would mean more money for Cadbury’s but would also result in low sales from the consumers.
SOCIAL –
· Trend in snacking – increase in people eating on the ‘go’ (Vending machines)
· Local residents with small businesses near Cadbury’s World would benefit from the money that is being brought in by visitors.
· More people are health conscious – will read ingredient content.
TECHNOLOGICAL –
· Better equipment
· Cost of machinery
· New machinery
· Maintenance
The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger, which saw the separation of its global confectionery business from its U.S. beverage unit, which has been renamed Dr Pepper Snapple Group Inc.
POLITICAL –
· Political decisions can affect Cadbury’s, these can be either advantages or disadvantages, if taxes increase, therefore consumers decrease and sales of stock decrease. However if taxes decrease the likelihood is consumers will buy more.
· Laws can also change Cadbury’s income because if a law was brought out, that you could only work from 9am till 5pm, factory hours would be cut short resulting in less chocolates being produced.
· The Government is very concerned about obesity. Heart problems are costing the NHS more each year.
ECONOMIC –
· The interest rates can have an affect on Cadbury’s. If the interest rates were high then Cadbury would not want to borrow as much money for expansion. Also if consumers themselves were under pressure due to their loans they would again have less disposable income to buy luxury items.
· If the minimum wage was brought down, this would mean more money for Cadbury’s but would also result in low sales from the consumers.
SOCIAL –
· Trend in snacking – increase in people eating on the ‘go’ (Vending machines)
· Local residents with small businesses near Cadbury’s World would benefit from the money that is being brought in by visitors.
· More people are health conscious – will read ingredient content.
TECHNOLOGICAL –
· Better equipment
· Cost of machinery
· New machinery
· Maintenance
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