abhishreshthaa
Abhijeet S
Political Factors
Adidas AG (pronounced /ˈɑːdiːdɑːz/ in parts of the UK and pronounced /əˈdiːdəs/ in the US and Scotland,[3] FWB: ADS, ADR
ink Sheets: ADDYY) is a major German-based sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike.[4]
Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother, Rudolf. Rudolf would later establish Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in the 1950s.[5][6] The company revenue for 2009 was listed at €10.38 billion and the 2008 figure at €10.80 billion.
Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include:
* tax policy
* employment laws
* environmental regulations
* trade restrictions and tariffs
* political stability
Economic Factors
Economic factors affect the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macroeconomy:
* economic growth
* interest rates
* exchange rates
* inflation rate
Social Factors
Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include:
* health consciousness
* population growth rate
* age distribution
* career attitudes
* emphasis on safety
Technological Factors
Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outPolitical Factors
Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include:
* tax policy
* employment laws
* environmental regulations
* trade restrictions and tariffs
* political stability
Economic Factors
Economic factors affect the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macroeconomy:
* economic growth
* interest rates
* exchange rates
* inflation rate
Social Factors
Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include:
* health consciousness
* population growth rate
* age distribution
* career attitudes
* emphasis on safety
Technological Factors
Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include:
* R&D activity
* automation
* technology incentives
* rate of technological change
sourcing decisions. Some technological factors include:
* R&D activity
* automation
* technology incentives
* rate of technological change
Adidas AG (pronounced /ˈɑːdiːdɑːz/ in parts of the UK and pronounced /əˈdiːdəs/ in the US and Scotland,[3] FWB: ADS, ADR

Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother, Rudolf. Rudolf would later establish Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in the 1950s.[5][6] The company revenue for 2009 was listed at €10.38 billion and the 2008 figure at €10.80 billion.
Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include:
* tax policy
* employment laws
* environmental regulations
* trade restrictions and tariffs
* political stability
Economic Factors
Economic factors affect the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macroeconomy:
* economic growth
* interest rates
* exchange rates
* inflation rate
Social Factors
Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include:
* health consciousness
* population growth rate
* age distribution
* career attitudes
* emphasis on safety
Technological Factors
Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outPolitical Factors
Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include:
* tax policy
* employment laws
* environmental regulations
* trade restrictions and tariffs
* political stability
Economic Factors
Economic factors affect the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macroeconomy:
* economic growth
* interest rates
* exchange rates
* inflation rate
Social Factors
Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include:
* health consciousness
* population growth rate
* age distribution
* career attitudes
* emphasis on safety
Technological Factors
Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include:
* R&D activity
* automation
* technology incentives
* rate of technological change
sourcing decisions. Some technological factors include:
* R&D activity
* automation
* technology incentives
* rate of technological change