abhishreshthaa
Abhijeet S
People Meter: (research on television media)
People meters were initiated in 1995 after a decade of debate, testing and critical appraisal. Initially available through the IMRB and MARG in Mumbai, MARG has now extended it to Delhi also.
This is a service, which measures the ratings depending on the way it is compiled and the audience who are asked to measure the ratings.
It automatically picks up………..
• What is the status of the TV set ?
(e.g. TV On/ Off, change in channel, ……..)
• Who is watching the Television ?
• What Time, Day and Date is the Television being viewed ?
• What Frequency (channel) is being viewed ?
People meters were initiated in 1995 after a decade of debate, testing and critical appraisal. Initially available through the IMRB and MARG in Mumbai, MARG has now extended it to Delhi also.
This is a service, which measures the ratings depending on the way it is compiled and the audience who are asked to measure the ratings.
It automatically picks up………..
• What is the status of the TV set ?
(e.g. TV On/ Off, change in channel, ……..)
• Who is watching the Television ?
• What Time, Day and Date is the Television being viewed ?
• What Frequency (channel) is being viewed ?