abhishreshthaa
Abhijeet S
About P&G
SLOGAN-Touching Lives, Improving Lives
P&G is credited with many business innovations including brand management, and “Connect & Develop” innovation.
OPERATIONS
Company ‘s operations are categorized into 3 “Global Business Units” with each Global Business Units divided into Business Segments
BEAUTY
Beauty segment
Grooming segment
Household care
Baby care and family care
Fabric care and Home care
Health & Well-Being
Health Care
Snacks coffee and Pet care segment
MARKETING STRATEGIES OF P&G
CUSTOMER KNOWLEDGE-studies its customer both final consumer & trade. It prints its toll free number on every product
LONG-TERM OUTLOOK-P&G takes time to analyze each opportunity and prepare the best product
PRODUCT INNOVATION-P&G is an active product innovator as well as idea inovator.
STRATEGIES.
QUALITY STRATEGY-P&G designs products above average quality &continuously improves them.
LINE-EXTENSION STRATEGY-P&G produces its brand in several sizes and forms.
CATEGORY-EXTENSION STRATEGY-P&G often uses its strong brand name to launch new products.
HEAVY ADVERTISING &MEDIA PIONEER-spends $3billion a year.
MULTIBRAND STRATEGY-creates several brand in same product category.
AGGRESSIVE SALES FORCE-close ties with retailers ,notably Wal-Mart.
COMPETITIVE TOUGHNESS-spend to out promote new competitive brand.
BRAND-MANAGEMENT SYSTEM-one executive for each brand, now the system is modified so that each brand is run by a category of managers.
IS MARKETING SELLING OR BUILDING BRANDS?
While producers selling a product focused on the product getting sold faster and increasing revenues, those offering brands aim at offering a value proposition to the customer in order to achieve total customer satisfaction.
It can easily be said that selling is outdated in today’s arena.