netrashetty

Netra Shetty
Organisational Structure of General Motors : General Motors Company (NYSE: GM, TSX: GMM.U) is an American multinational automaker based in Detroit, Michigan and the world's second largest automaker.[3] With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in some 157 countries. General Motors produces cars and trucks in 31 countries, and sells and services these vehicles through the following divisions: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, and Holden. GM's OnStar subsidiary provides vehicle safety, security and information services.
On June 8, 2009, GM filed for bankruptcy protection and reorganization under the provisions of Chapter 11, Title 11, United States Code. On July 10, 2009, with financing partially provided by the US Government, General Motors emerged from reorganization[4] and was re-listed on major stock exchanges on November 18, 2010 with the world`s largest IPO.[

CEO

Yves Pasquier-Desvignes
Communication

FP
Opel Marketing

DB
Opel Network Development

LB
Opel Sales

CD

Importance of Organizational Structure
The organizational structure is crucial in this case. Failure to address attacks in a timely manner can be devastating. Such was the case for John Kerry when he failed to address the Swiftboat Veterans for truth ads which attacked his previous military service, his status as a patriot, and his courage. Thus a flawless organizational basis is needed to ensure timely recovery from attacks. Challengers have an advantage if facing an incumbent with a low popularity rating or if the opposing challenger supports poor policies from the previous administration.

The Emergence of New Campaign Strategies with Obama
The 2008 Presidential Race changed the face of campaigning significantly. President Obama was able to gain an edge against Senator McCain by utilizing social networking sites efficiently. Additionally, Obama was able to utilize grassroots movements by pushing the movement online to YouTube, Facebook, and his campaign website which sent out (near) daily reports. His finance campaign shifted the focus from several large donors to numerous small donors. His campaign emails asked supporters to donate $5, $10, or $20 dollars every few weeks. This engaged the entirety of the population and not just a few select individuals. By recruiting people and their pocketbook’s online, Obama’s organizational structure was able to organize, create, and monitor exterior groups to increase awareness of the candidate, improve image, and quickly address McCain’s attacks on his inexperience.

The general election provides no room for error. Candidates must use previous political stages as training ground for the most complex election of them all. By utilizing media and good campaign structure, candidates can gain leverage in their election.
 
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