OBJECTIVE OF AIRTEL

[abhishreshthaa]

The Indian communications scenario has transformed into a multiplayer, multi product market with varied market size and segments. Within the basic phone service the value chain has split into domestic/local calls, long distance players, and international long distance players. Apart from having to cope with the change in structure and culture (government to corporate), Airtel has had to gear itself to meet competition in various segments – basic services, long distance(LD), International Long Distance (ILD), and Internet Service Provision (ISP).It has forayed into mobile service provision as well.
Objective of study are:


 What marketing strategies the Airtel is implementing to defend and increase the market share.


 To find who are the competitors of the Airtel and the market shares of the competitors and what strategies Airtel is implementing to beat its competitors.


 To find out how Airtel react to the technology changes in the communications sector,

 

[Business-education]

Objectives of Airtel cannot be achieved unless their advertising strategy is improved. Airtel advertising strategy is very productive when they use emotional appeal. They have to connect with the users so deep that they just forget every other brand and select Airtel as the only brand choice.Lately they were suffering loss and then they scrutinize their advertising strategy and redeveloped it. This time they have targeted at the right direction.