i want project on marketing strategy of any telecom company as soon as possible , the pattern of project report define below.
Chapter 1: Introduction
1.1 Background of the project
1.2 Introduction of the organization’s business sector
1.3 Company’s introduction
1.4 List of competitors
1.5 Objectives of the project
1.6 Significance of the project
Chapter 2:
2.1 Situation analysis (If applicable)
2.2 Industry analysis (If applicable)
2.3 Marketing objectives (If applicable)
2.4 Marketing mix
2.5 Marketing operations (If applicable)
2.3.1 Structure of marketing department (Hierarchy)
2.3.2 Functions of marketing department
Chapter 3: Marketing /export marketing/e-marketing strategies of the
organization
In this chapter, you have to describe the Marketing /export marketing/e-marketing
strategies of the organization. It includes the following:
3.1 Market segmentation strategies
3.2 Target marketing strategies
3.3 Product planning and development
3.4 Packaging
3.5 Brand(s) positioning
3.6 Pricing strategies
3.7 Promotional strategies (It includes promotional campaigns as well)
3.8 Distribution strategies
3.9 Action programs (It covers planning of marketing tactics and tools of how to
implement the planned strategies)
3.10 SWOT analysis
Chapter 4: Competitor Analysis
In this chapter, you have to compare the marketing objectives, marketing mix,
marketing operations (functions) marketing strategies of the competitor(s).
4.1 Introduction of the competitor (s) firm (s)
4.2 Marketing objectives (if applicable)
4.3 Marketing mix
4.4 Marketing operations (if applicable) - It includes functions of marketing department
4.5 Marketing strategies
4.5.1 Market segmentation strategies
4.5.2 Target marketing strategies
4.5.3 Product planning and development
4.5.4 Packaging
4.5.5 Brand(s) positioning
4.5.6 Pricing strategies
4.5.7 Promotional strategies (It includes promotional campaigns as well)
4.5.8 Distribution strategies
4.5.9 Action programs (It covers planning of marketing tactics and tools of how to
implement the planned strategies)
Chapter 5: Budgeting (if applicable)
5.1 Budgeting strategy (specify the strategy on which budgeting is done)
5.2 Budget allocation (specify and justify the budget allocated on various grounds such
as media wise, territory wise etc)
Chapter 6: Media plan (if applicable)
6.1 Deciding on Reach, Frequency, and Impact
6.2 Choosing among major media types (newspapers, direct mail, radio, magazines,
outdoor, yellow pages, news letters, brochures, telephone, internet)
6.3 Selecting specific vehicles (TV channels/ news papers etc within each media type)
6.4 Deciding on geographical allocation (how to allocate advertising budget over space
as well as over time)
6.5 Evaluating advertising effectiveness
6.5.1 Communication effect research
6.5.2 Sales effect research
Chapter 7: Evaluation criteria (if applicable)
It includes setting the various criteria or parameters to evaluate if the planned
objectives of the marketing plan are met. Evaluation is usually done at the year end but
the evaluation criteria are set while designing the marketing plan.
Chapter 8: Methodology
8.1 Data collection sources
8.2 Data collection tools
8.3 Data analysis and interpretation
c) Summary
This part of the report deals with the main idea of the report, means what this report is
all about. But it must be written in words or sentences which are not used in the
detailed report. It may range from 3-4 pages. There is no need to include examples and
illustrations in this part of report. You are not supposed to include your own thinking or
your own opinion while writing a summary. You only have to narrate in your own
words what is the main idea in the report. A summary should therefore be compiled
from an objective approach rather than a subjective one
Chapter 9: Conclusion and recommendations
9.1 Conclusion: It deals with outcomes of the report. It provides details of the
conclusion drawn or results sorted out after raw data has been collected and analyzed
systematically. Conclusion should be described in short yet comprehensive
sentences/paragraphs if more than one. Each sentence/paragraph describing new idea
should be bulleted.
9.2 Recommendations
These include your proposed solutions or plans to cover and remove all the flaws or
deficiencies that you think (in the light of data processing and analysis) need to be
removed or improved. Recommendations should be vivid, lucid and based on your
findings. They must be logical and applicable.
Chapter 1: Introduction
1.1 Background of the project
1.2 Introduction of the organization’s business sector
1.3 Company’s introduction
1.4 List of competitors
1.5 Objectives of the project
1.6 Significance of the project
Chapter 2:
2.1 Situation analysis (If applicable)
2.2 Industry analysis (If applicable)
2.3 Marketing objectives (If applicable)
2.4 Marketing mix
2.5 Marketing operations (If applicable)
2.3.1 Structure of marketing department (Hierarchy)
2.3.2 Functions of marketing department
Chapter 3: Marketing /export marketing/e-marketing strategies of the
organization
In this chapter, you have to describe the Marketing /export marketing/e-marketing
strategies of the organization. It includes the following:
3.1 Market segmentation strategies
3.2 Target marketing strategies
3.3 Product planning and development
3.4 Packaging
3.5 Brand(s) positioning
3.6 Pricing strategies
3.7 Promotional strategies (It includes promotional campaigns as well)
3.8 Distribution strategies
3.9 Action programs (It covers planning of marketing tactics and tools of how to
implement the planned strategies)
3.10 SWOT analysis
Chapter 4: Competitor Analysis
In this chapter, you have to compare the marketing objectives, marketing mix,
marketing operations (functions) marketing strategies of the competitor(s).
4.1 Introduction of the competitor (s) firm (s)
4.2 Marketing objectives (if applicable)
4.3 Marketing mix
4.4 Marketing operations (if applicable) - It includes functions of marketing department
4.5 Marketing strategies
4.5.1 Market segmentation strategies
4.5.2 Target marketing strategies
4.5.3 Product planning and development
4.5.4 Packaging
4.5.5 Brand(s) positioning
4.5.6 Pricing strategies
4.5.7 Promotional strategies (It includes promotional campaigns as well)
4.5.8 Distribution strategies
4.5.9 Action programs (It covers planning of marketing tactics and tools of how to
implement the planned strategies)
Chapter 5: Budgeting (if applicable)
5.1 Budgeting strategy (specify the strategy on which budgeting is done)
5.2 Budget allocation (specify and justify the budget allocated on various grounds such
as media wise, territory wise etc)
Chapter 6: Media plan (if applicable)
6.1 Deciding on Reach, Frequency, and Impact
6.2 Choosing among major media types (newspapers, direct mail, radio, magazines,
outdoor, yellow pages, news letters, brochures, telephone, internet)
6.3 Selecting specific vehicles (TV channels/ news papers etc within each media type)
6.4 Deciding on geographical allocation (how to allocate advertising budget over space
as well as over time)
6.5 Evaluating advertising effectiveness
6.5.1 Communication effect research
6.5.2 Sales effect research
Chapter 7: Evaluation criteria (if applicable)
It includes setting the various criteria or parameters to evaluate if the planned
objectives of the marketing plan are met. Evaluation is usually done at the year end but
the evaluation criteria are set while designing the marketing plan.
Chapter 8: Methodology
8.1 Data collection sources
8.2 Data collection tools
8.3 Data analysis and interpretation
c) Summary
This part of the report deals with the main idea of the report, means what this report is
all about. But it must be written in words or sentences which are not used in the
detailed report. It may range from 3-4 pages. There is no need to include examples and
illustrations in this part of report. You are not supposed to include your own thinking or
your own opinion while writing a summary. You only have to narrate in your own
words what is the main idea in the report. A summary should therefore be compiled
from an objective approach rather than a subjective one
Chapter 9: Conclusion and recommendations
9.1 Conclusion: It deals with outcomes of the report. It provides details of the
conclusion drawn or results sorted out after raw data has been collected and analyzed
systematically. Conclusion should be described in short yet comprehensive
sentences/paragraphs if more than one. Each sentence/paragraph describing new idea
should be bulleted.
9.2 Recommendations
These include your proposed solutions or plans to cover and remove all the flaws or
deficiencies that you think (in the light of data processing and analysis) need to be
removed or improved. Recommendations should be vivid, lucid and based on your
findings. They must be logical and applicable.