The Best book for Marketing Management is definitely KOTLER.
Many may tell that Kotler does not have Indian examples but hey we live in a globalized economy and please tell me few products that sell in US or other developed economies and do not sell in India. All crap. Follow the rule. Kotler is the Bible of Marketing.
Many may tell that Kotler does not have Indian examples but hey we live in a globalized economy and please tell me few products that sell in US or other developed economies and do not sell in India. All crap. Follow the rule. Kotler is the Bible of Marketing.