mba best books

[Phulesh]

The Best book for Marketing Management is definitely KOTLER.

Many may tell that Kotler does not have Indian examples but hey we live in a globalized economy and please tell me few products that sell in US or other developed economies and do not sell in India. All crap. Follow the rule. Kotler is the Bible of Marketing.

 

[poojitri1103]

some other good books for 1st year mba students( mum university)
1) Perspective management by Edward Freeman
2) managerial economics by Mithani & dwivedi
3) Financial accounting by by Narayanswami

 

[abhishreshtha]

ohhhh.........:SugarwareZ-299:
really nice bookkss
but i think HUMAN RESOURCE MANAGEMENT by K- ASWATHAPPA is also a very good onee

:SugarwareZ-191:

 

[akshayprabhu]

Quantitative Methods for Business Management by Anderson, Sweeney

 

[mansee]

Thanks a lot for your help
Can you suggest some good website for freshers

 

[kausar87]

[B]hey guyz cud u plz suggest a gud book for IT for management fr[/B](1st year mba)[/B]

 

[ashwani_soil]

hey for Strategy you can have Comptt Adv by Michael Porter and or Strategy Safari also a book by BCG...
Moreover Statistics , you can have Stastistic Mgmt by levin, stephan, bereson
Finance you can go for IM Pandey, or Financial Mgmt by Housten

 

[Magician]

The Best book for Marketing Management is definitely KOTLER.

Many may tell that Kotler does not have Indian examples but hey we live in a globalized economy and please tell me few products that sell in US or other developed economies and do not sell in India. All crap. Follow the rule. Kotler is the Bible of Marketing.

Go for the Asian edition of Kotler, you will find Indian examples.


Regards


Magician

 

[srikrishna84]

Newbie to this site.. Thanks a Lot for the Info... Looking forward to this site..

 

[shrey420]

can someone provide me book on marketing models by philips kotler

 

[project specialist]

TIME is good. Also career launcher is also good. But if you dont want to pay anything and prepare for free and with good content then search online.

 

[shweta.johar.bhatia]

Hi!!!!

Find attached Marketing Management- By Philip Kotler. :SugarwareZ-235:

 

[veda1234]

hi,
can any one suggest me good books on Indian financial markets

 

[nageshsai]

thanks it is good and opt and if one follows these books then we can get more knowledge.

 

[nageshsai]

can any one send me complete notes on rural marketing of fmcg and articles relating to the same topic. iam doing project on this topic and i will be really grateful to them and send to [email protected]

 

[arulkarthi]

could u send any download link for these books.

1. Management Principles and Practice.
• Koontz & Weirich - Essentials Of Management, Tata McGraw Hill (Rs.250)
2. Organizational Behavior.
• Peter
3. Managerial Economics & Environment.
• A.N.Agarwal – Indian Economy – Wishwa Prakashan
4. Executive Communication.
• Rajendra Paul and Koralahalli – Business Communication
5. Statistics & Research Methodology
• Kothari C.R. – Research Methodology (Rs.200)
6. Operations Management.
• Pannerselvam – Production and Operations Management, PHI (Rs.295)
7. Marketing Management.
• Philip Kotler – Marketing Management, Pearson Education / PHI, 2003
8. Financial & Management Accounting.
• Prasanna Chandra – Financial Management – Theory and Practice, Tata McGraw Hill, New Delhi (1994) (Rs.425)
• S.N.Maheswari – Management Accounting
9. Human Resource Management.
• Gary Dessler – Human Resource Management, Seventh Edition, Prentice-Hall Of India P.Ltd., Pearson
• VSP Roa – Human Resource Management : Text and Cases, First Edition, Excel Books, New Delhi – 2000
10. Operations Research.
• Kanti Swarup, Gupta and Man Mohan – Operations Research[/QUOTE]

 

[hisun2006in]

thanks a lot guys..this was really helpful

 

[Rajiv.Sawhney]

Thanks a lot:clap2:...................................................................:flypig:

 

[dickmax]

Philip Kotler is a good author............................

 

[Rajiv.Sawhney]

nice work done...................................................