mba best books

Phulesh

New member
The Best book for Marketing Management is definitely KOTLER.

Many may tell that Kotler does not have Indian examples but hey we live in a globalized economy and please tell me few products that sell in US or other developed economies and do not sell in India. All crap. Follow the rule. Kotler is the Bible of Marketing.
 

poojitri1103

New member
some other good books for 1st year mba students( mum university)
1) Perspective management by Edward Freeman
2) managerial economics by Mithani & dwivedi
3) Financial accounting by by Narayanswami
 

abhishreshtha

Par 100 posts (V.I.P)
ohhhh.........:SugarwareZ-299:
really nice bookkss
but i think HUMAN RESOURCE MANAGEMENT by K- ASWATHAPPA is also a very good onee

:SugarwareZ-191:
 

ashwani_soil

New member
hey for Strategy you can have Comptt Adv by Michael Porter and or Strategy Safari also a book by BCG...
Moreover Statistics , you can have Stastistic Mgmt by levin, stephan, bereson
Finance you can go for IM Pandey, or Financial Mgmt by Housten
 

Magician

New member
The Best book for Marketing Management is definitely KOTLER.

Many may tell that Kotler does not have Indian examples but hey we live in a globalized economy and please tell me few products that sell in US or other developed economies and do not sell in India. All crap. Follow the rule. Kotler is the Bible of Marketing.

Go for the Asian edition of Kotler, you will find Indian examples.


Regards


Magician
 
S

shrey420

Guest
can someone provide me book on marketing models by philips kotler
 

arulkarthi

New member
could u send any download link for these books.

1. Management Principles and Practice.
• Koontz & Weirich - Essentials Of Management, Tata McGraw Hill (Rs.250)
2. Organizational Behavior.
• Peter
3. Managerial Economics & Environment.
• A.N.Agarwal – Indian Economy – Wishwa Prakashan
4. Executive Communication.
• Rajendra Paul and Koralahalli – Business Communication
5. Statistics & Research Methodology
• Kothari C.R. – Research Methodology (Rs.200)
6. Operations Management.
• Pannerselvam – Production and Operations Management, PHI (Rs.295)
7. Marketing Management.
• Philip Kotler – Marketing Management, Pearson Education / PHI, 2003
8. Financial & Management Accounting.
• Prasanna Chandra – Financial Management – Theory and Practice, Tata McGraw Hill, New Delhi (1994) (Rs.425)
• S.N.Maheswari – Management Accounting
9. Human Resource Management.
• Gary Dessler – Human Resource Management, Seventh Edition, Prentice-Hall Of India P.Ltd., Pearson
• VSP Roa – Human Resource Management : Text and Cases, First Edition, Excel Books, New Delhi – 2000
10. Operations Research.
• Kanti Swarup, Gupta and Man Mohan – Operations Research[/QUOTE]
 
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