abhishreshthaa
Abhijeet S
ITC has worked closely with farmers in designing and managing the entire e-choupal initiative. The active participation of farmers in e-choupal has created a sense of ownership in the project among the entire farming community. Farmers view e-choupal as the ‘new age cooperative’.
Encouraged by this enthusiastic response from farmers, ITC has planned to extend the e-choupal initiative to 11 other states across India over the next seven years.
ITC’s vision is to extend this interactive transaction and fulfillment channel to cover one-lakh villages, and reach out to 10 million farmers growing a range of agricultural products.
Encouraged by this enthusiastic response from farmers, ITC has planned to extend the e-choupal initiative to 11 other states across India over the next seven years.
ITC’s vision is to extend this interactive transaction and fulfillment channel to cover one-lakh villages, and reach out to 10 million farmers growing a range of agricultural products.