anjalicutek
Anjali Khurana
HCL Technologies (HCLT) is a global IT Services company headquartered in Noida, India and led by its CEO Vineet Nayar. It is the IT services arm of HCL, a US$5 billion global Technology and IT Enterprise. HCL Technologies, along with its subsidiaries, had consolidated revenues of US$2.6 billion, as on 31st March 2010, and employed more than 71,000 professionals of diverse nationalities. HCL Technologies has global network of offices in 26 countries. The company is listed on the National Stock Exchange and Bombay Stock Exchange of India.
The company acquired Capitalstream, a US BFSI product company for US$40 million in February 2008.[1] Capitalstream's FinanceCenter product is an addition to HCL's current product addressing the BFSI market - Penstock, the product that HCL launched in 2007.[2]
On 15 December 2008, HCLT acquired the UK based AXON Group for US$658 million, which was renamed HCL AXON after the acquisition. [3] [4] It was the largest acquisition ever in the history of the Indian IT industry, surpassing Wipro’s $600 million acquisition of Infocrossing in 2007.[5]
MARKETING AND SELLING STRATEGI
Now days every companies playing strategies so as to attract
customers and increase revenues and also customer base.
Pent-up demand, attractive price points and economic stability
propelled PC growth. PCs are acting as entertainment centers
with TV functionality, supported by the digital sound
experience and large screen displays.
At present in the market many of telecom companies are
running their business. They introduce their product forcibly,
in this way HCL Infosystem Ltd. Differentiate itself with their
successful marketing strategy. HCL Infosystem Ltd. telecom
technology's position relative to these drivers:
· Price: HCL Infosystem Ltd adopts a strategy to sell
their product on DGS&D rate contract these are the
government approved rate contract. So there is no
doubt in government purchases.
· Features: Within the given product module, company
introduce best business communication technology ie.
IP PBX. it consist number of feature.
· Service Offering: HCL Infosystem is only a company to
provide direct customer services to their customer. In
this way company provide best services to their
customer.
· Product Flexibility: HCL Telecom Technology will strive
to maintain a lead in the ability of the operator to
easily add schemes and re-configure the system. In
addition, HCL Telecom Technology will maintain an
open environment. HCL technology is easy to install &
easy to use.
· Vendor Experience: HCL Infosystem Ltd. will follow a
stepped strategy to be sure we under-commit and overdeliver
to our customers. HCL Infosystem Ltd has a
joint venture with best vendor and suppliers of like
Aastra, tadiran Coral etc.
Mr. Paul added, "As part of our strategy to sustain the
number one slot, we plan to introduce new products that
have been designed bearing the customer needs in mind. We
hold numerous user meets across the country every year to
get customer feedback and these new launches are a result
of this painstaking, yet rewarding exercise,"
HCL Insys, a technology integrator, offers its customers
technology solutions across multiple platforms. This is as a
result of its expertise in developing state-of-the-art
indigenous enterprise solutions; understanding of the
networking technology; its design capabilities in product
engineering; integrating diverse hardware components and its
access to specialised technology for turnkey projects
through partnerships with various world class players. With
a definite and distinct focus on enterprise solutions and
personal computers, HCL Infosystems (HCL Insys) has direct
customer service centres at 143 locations, 6 software export
factories and a state-of-the-art manufacturing facility.
HCL Insys has five overseas business entities in US, UK,
Australia, Singapore and Malaysia. HCL Insys manufacturing
process are ISO 9001 certified, while its software
development processes have achieved SEI CMM Level 4. The
company has recently set up an Internet subsidiary called HCL
Infinet Limited that will provide value added Internet services
in the B2B and B2C areas. With a mission statement to provide
world-class information technology solutions and services to
enable its customers to serve their customers better, HCL
Insys is setting new standards of information technology
The company acquired Capitalstream, a US BFSI product company for US$40 million in February 2008.[1] Capitalstream's FinanceCenter product is an addition to HCL's current product addressing the BFSI market - Penstock, the product that HCL launched in 2007.[2]
On 15 December 2008, HCLT acquired the UK based AXON Group for US$658 million, which was renamed HCL AXON after the acquisition. [3] [4] It was the largest acquisition ever in the history of the Indian IT industry, surpassing Wipro’s $600 million acquisition of Infocrossing in 2007.[5]
MARKETING AND SELLING STRATEGI
Now days every companies playing strategies so as to attract
customers and increase revenues and also customer base.
Pent-up demand, attractive price points and economic stability
propelled PC growth. PCs are acting as entertainment centers
with TV functionality, supported by the digital sound
experience and large screen displays.
At present in the market many of telecom companies are
running their business. They introduce their product forcibly,
in this way HCL Infosystem Ltd. Differentiate itself with their
successful marketing strategy. HCL Infosystem Ltd. telecom
technology's position relative to these drivers:
· Price: HCL Infosystem Ltd adopts a strategy to sell
their product on DGS&D rate contract these are the
government approved rate contract. So there is no
doubt in government purchases.
· Features: Within the given product module, company
introduce best business communication technology ie.
IP PBX. it consist number of feature.
· Service Offering: HCL Infosystem is only a company to
provide direct customer services to their customer. In
this way company provide best services to their
customer.
· Product Flexibility: HCL Telecom Technology will strive
to maintain a lead in the ability of the operator to
easily add schemes and re-configure the system. In
addition, HCL Telecom Technology will maintain an
open environment. HCL technology is easy to install &
easy to use.
· Vendor Experience: HCL Infosystem Ltd. will follow a
stepped strategy to be sure we under-commit and overdeliver
to our customers. HCL Infosystem Ltd has a
joint venture with best vendor and suppliers of like
Aastra, tadiran Coral etc.
Mr. Paul added, "As part of our strategy to sustain the
number one slot, we plan to introduce new products that
have been designed bearing the customer needs in mind. We
hold numerous user meets across the country every year to
get customer feedback and these new launches are a result
of this painstaking, yet rewarding exercise,"
HCL Insys, a technology integrator, offers its customers
technology solutions across multiple platforms. This is as a
result of its expertise in developing state-of-the-art
indigenous enterprise solutions; understanding of the
networking technology; its design capabilities in product
engineering; integrating diverse hardware components and its
access to specialised technology for turnkey projects
through partnerships with various world class players. With
a definite and distinct focus on enterprise solutions and
personal computers, HCL Infosystems (HCL Insys) has direct
customer service centres at 143 locations, 6 software export
factories and a state-of-the-art manufacturing facility.
HCL Insys has five overseas business entities in US, UK,
Australia, Singapore and Malaysia. HCL Insys manufacturing
process are ISO 9001 certified, while its software
development processes have achieved SEI CMM Level 4. The
company has recently set up an Internet subsidiary called HCL
Infinet Limited that will provide value added Internet services
in the B2B and B2C areas. With a mission statement to provide
world-class information technology solutions and services to
enable its customers to serve their customers better, HCL
Insys is setting new standards of information technology