abhishreshthaa
Abhijeet S
KODAK VS. FUJI
Eastman Kodak of Rochester, NY spent about $40 million to be the sole imaging sponsor of the 1996 Games. But Fuji is not the official sponsor of the Olympics that title belonged to arch-rival. In New York, an elaborate display honoring 100 years of track and field was unveiled, featuring past Olympic athletes along side 1996 hopefuls.
The exhibit was displayed across the U.S. landing in Atlanta in time for the Summer Olympics. The Exhibit called Images of Excellence is full of photos and cosponsored by Fuji Photo Film of Tokyo.
Fuji also advertised on the radio and on newspaper, to take advantage of the country's strong interest in sports. Fuji also offered a poster series and desk calendar featuring athletes such as Dan O'BRIEN and Michael Johnson, both strong contenders for the Olympic team.
According to Darby Coker, director of marketing for the Atlanta Committee for the Olympic Games - "It erodes their ability to raise funds from paying sponsors in the future."
Eastman Kodak of Rochester, NY spent about $40 million to be the sole imaging sponsor of the 1996 Games. But Fuji is not the official sponsor of the Olympics that title belonged to arch-rival. In New York, an elaborate display honoring 100 years of track and field was unveiled, featuring past Olympic athletes along side 1996 hopefuls.
The exhibit was displayed across the U.S. landing in Atlanta in time for the Summer Olympics. The Exhibit called Images of Excellence is full of photos and cosponsored by Fuji Photo Film of Tokyo.
Fuji also advertised on the radio and on newspaper, to take advantage of the country's strong interest in sports. Fuji also offered a poster series and desk calendar featuring athletes such as Dan O'BRIEN and Michael Johnson, both strong contenders for the Olympic team.
According to Darby Coker, director of marketing for the Atlanta Committee for the Olympic Games - "It erodes their ability to raise funds from paying sponsors in the future."