ishankelvalkar
Ishan Kelvalkar
Guys,
Suppose you are working as Marketing Executive for leading world wide FMCG giant.You got the prestigious job of handling strategy department of some 'X' deodorant range which are exclusively for girls age group of 16-25 as TG. Apart from usual promotions with famous actress as brand ambassador and various offers like heavy discount on bulk buy ( buy 5 get 2 free, etc). The sells of the deo are stagnant from last 2 quarters with dips in sell.
What will you do in this case..You have given budget and mission of improving sells at least by 10 percent in coming quarters..otherwise you will loose the job and reputation
This situation can be real life situation in future for most of us pursuing MBA currently so think about it and start the discussion.Feel free to if you any doubts.
Let the discussion begin.:SugarwareZ-256:
Suppose you are working as Marketing Executive for leading world wide FMCG giant.You got the prestigious job of handling strategy department of some 'X' deodorant range which are exclusively for girls age group of 16-25 as TG. Apart from usual promotions with famous actress as brand ambassador and various offers like heavy discount on bulk buy ( buy 5 get 2 free, etc). The sells of the deo are stagnant from last 2 quarters with dips in sell.
What will you do in this case..You have given budget and mission of improving sells at least by 10 percent in coming quarters..otherwise you will loose the job and reputation
This situation can be real life situation in future for most of us pursuing MBA currently so think about it and start the discussion.Feel free to if you any doubts.
Let the discussion begin.:SugarwareZ-256:
