netrashetty
MP Guru
YRC Worldwide Inc., a Fortune 500 company and one of the largest transportation service providers in the world, is the holding company for a portfolio of brands including YRC, YRC Reimer, YRC Glen Moore, New Penn, Holland and Reddaway. YRC Worldwide has a comprehensive network in North America with local, regional, national and international capabilities. YRC Worldwide offers supply chain solutions for heavyweight shipments and serves customers who ship industrial, commercial and retail goods. The company is headquartered in Overland Park, Kansas
The company traces its history back to 1924 when A.J. Harrell of Oklahoma City founded the Yellow Cab and Transit Company, a bus and taxi company that served central Oklahoma. The company remained small until 1952, when an ownership group led by George E. Powell Sr. bought the company. During this time, Yellow helped pioneer the concept of consolidating small freight shipments into trailer loads.
Corporate headquarters in Overland Park, Kansas
In 1968, the company name was changed from Yellow Transit Freight Lines to Yellow Freight System Inc. During the deregulation of interstate trucking in the 1980s, Yellow Freigh
Business Issues to Research Objectives
The outline of the business issues being faced by Larghall justifies the need to conduct a research regarding the factors that affects their operations in Hertfordshire. The objectives presented in the first section of this proposal shows that the aims of the research are anchored on the resolution of the business issues being faced by Larghall.
Since the attitudes of the two identified markets contribute to the issues being faced by the company, it has been determined that there is a need to investigate them. This explains the first objective. The second objective is supported by the claim that the new licensing legislation that it ca ndecrease binge drinking. If this is validated then the issue of abandoning the current market and nature of the Larghall pubs can be dismissed. The third objective is in relation to the second given that the legislation have the possibility of changing the attitudes of the market in favour of the business objectives of Larghall.
The Proposal: Data Collection
For the marketing research being proposed, it is important that both qualitative and quantitative data be gathered. The two types of data are needed in order to achieve the objectives of research. It can be recalled that the objectives of the research includes the investigation of the attitudes of the younger market towards binge drinking. This means that qualitative data will be more appropriate.
Qualitative research is an umbrella that refers to various research traditions and strategies. This type of research design was chosen since it gives emphasis to attitudes and beliefs of that explain the way they interpret and make sense of their world. In the case of the research being, gathering qualitative data will allow pave the way for the investigation of the reasons that propel younger people to over drink and choose Larghall pub to do so.
Another objective is to investigate the effects of the new legislation on the attitudes of the drinking market. This means that quantitative data must be collected in order to determine if a change in attitude has occurred due to the implementation of the new legislation.
In order for the data to be collected, the research will be using one of the most common forms of research data gathering tools – personal interviews. Personal interviews will allow the researcher to collect the two kind of data need. The interview questions can be formulated in various ways depending on the type of data that needs to be collected. For example, a question can ask the respondent to describe his/her attitude towards drinking, while the other can ask about the measurement of alcohol consumed in one night-out.
The personal interviews will be conducted in Hertfordshire. The researcher will make rounds on the 10 Larghall pubs to interview regulars of the bar. In addition, to the 10 Larghall pubs it is important that other pub customers be interviewed to provide fair representation on the research results. This is the case since there is a need to survey a population that will represents the drinking market of Hertfordshire. This means that interviewing other pub goers will decrease error variability.
Error variability can be avoided, if not eliminated by using an effective sampling and research design. Randomization was one of the sampling methods in the research. This allowed the research to prevent systematic differences between groups as a result of the presence of irrelevant variables. Surveying other pub goers will ensure that irrelevant variables associated with being a Larghall pub regular can be eliminated. This is the case since various pubs have various anti-under age or anti-binge drinking measure being implemented and it is possible that these measure helped their regulars form their own attitudes towards drinking in general. Factors like this can result to doubts about the validity of the research findings.
The company traces its history back to 1924 when A.J. Harrell of Oklahoma City founded the Yellow Cab and Transit Company, a bus and taxi company that served central Oklahoma. The company remained small until 1952, when an ownership group led by George E. Powell Sr. bought the company. During this time, Yellow helped pioneer the concept of consolidating small freight shipments into trailer loads.
Corporate headquarters in Overland Park, Kansas
In 1968, the company name was changed from Yellow Transit Freight Lines to Yellow Freight System Inc. During the deregulation of interstate trucking in the 1980s, Yellow Freigh
Business Issues to Research Objectives
The outline of the business issues being faced by Larghall justifies the need to conduct a research regarding the factors that affects their operations in Hertfordshire. The objectives presented in the first section of this proposal shows that the aims of the research are anchored on the resolution of the business issues being faced by Larghall.
Since the attitudes of the two identified markets contribute to the issues being faced by the company, it has been determined that there is a need to investigate them. This explains the first objective. The second objective is supported by the claim that the new licensing legislation that it ca ndecrease binge drinking. If this is validated then the issue of abandoning the current market and nature of the Larghall pubs can be dismissed. The third objective is in relation to the second given that the legislation have the possibility of changing the attitudes of the market in favour of the business objectives of Larghall.
The Proposal: Data Collection
For the marketing research being proposed, it is important that both qualitative and quantitative data be gathered. The two types of data are needed in order to achieve the objectives of research. It can be recalled that the objectives of the research includes the investigation of the attitudes of the younger market towards binge drinking. This means that qualitative data will be more appropriate.
Qualitative research is an umbrella that refers to various research traditions and strategies. This type of research design was chosen since it gives emphasis to attitudes and beliefs of that explain the way they interpret and make sense of their world. In the case of the research being, gathering qualitative data will allow pave the way for the investigation of the reasons that propel younger people to over drink and choose Larghall pub to do so.
Another objective is to investigate the effects of the new legislation on the attitudes of the drinking market. This means that quantitative data must be collected in order to determine if a change in attitude has occurred due to the implementation of the new legislation.
In order for the data to be collected, the research will be using one of the most common forms of research data gathering tools – personal interviews. Personal interviews will allow the researcher to collect the two kind of data need. The interview questions can be formulated in various ways depending on the type of data that needs to be collected. For example, a question can ask the respondent to describe his/her attitude towards drinking, while the other can ask about the measurement of alcohol consumed in one night-out.
The personal interviews will be conducted in Hertfordshire. The researcher will make rounds on the 10 Larghall pubs to interview regulars of the bar. In addition, to the 10 Larghall pubs it is important that other pub customers be interviewed to provide fair representation on the research results. This is the case since there is a need to survey a population that will represents the drinking market of Hertfordshire. This means that interviewing other pub goers will decrease error variability.
Error variability can be avoided, if not eliminated by using an effective sampling and research design. Randomization was one of the sampling methods in the research. This allowed the research to prevent systematic differences between groups as a result of the presence of irrelevant variables. Surveying other pub goers will ensure that irrelevant variables associated with being a Larghall pub regular can be eliminated. This is the case since various pubs have various anti-under age or anti-binge drinking measure being implemented and it is possible that these measure helped their regulars form their own attitudes towards drinking in general. Factors like this can result to doubts about the validity of the research findings.
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