netrashetty
Netra Shetty
Tully's Coffee is a specialty coffee retailer and wholesaler based in Seattle, Washington, United States. Its stores serve speciality coffees, espresso, baked goods, pastries, and coffee-related supplies. It also has overseas licensing agreements in Japan and South Korea where its brand name is used for Tully's coffee houses in those countries. Tully's currently has the highest sales of whole bean coffee in grocery and supermarket stores in the US.[citation needed] Tully's Coffee is well known for once following an expansion strategy of opening stores adjacent to the opposing coffee giant Starbucks, also based in Seattle. There's a running joke in Seattle that the easiest way to find a Tully's is to stand in front of a Starbucks and turn around. The busiest Tully's in the world is located inside the Boeing Everett factory,[citation needed] near where 747 aircraft are built. Tully's is now owned by Green Mountain Coffee Roasters.
Industry Players
Top 10 companies in the coatings industry in 2007
Company Revenues (in USD Billion)
Akzo Nobel (The Netherlands) $7.8
Henkel (Germany) $6.9
ICI Group (UK) $6.4
Sherwin-Williams (USA) $6.3
PPG Industries (USA) $6.3
DuPont (USA) $4.1
RPM (USA) $3.0
Valspar (USA) $2.9
BASF Coatings (Germany) $2.9
SigmaKalon (The Netherlands) $2.4
1) Market Penetration – is the growth strategy which enables the business to focus on the process of selling existing products into the existing market. It focuses on the objective to maintain and even increase the market share of the company (Tutor2u 2009). This can be seen on the effort of the company on its pricing strategies, advertising and sales promotion. This can be seen on the effort of the company in applying technologies or Information Systems in their entire process, in order to ensure that they are giving fast and efficient services towards the customers.
2) Market Development – this strategy focus on the different actions of the business that seeks to sell its existing products into a new market. This strategies focuses on establishing or building new hotels in different cities or parts of the globe. In late 2009, the Peninsula Shanghai will be completely opened. Above all, in July 2008, the group entered into a non-legally binding heads of agreement with the Qatari Diar Real State Investment Company for the proposed establishments of hotel in Paris, France (The Hong Kong and Shanghai Hotels, Limited 2008).
3) Product Development – pertains on the different growth strategies which aim to introduce new products in an existing market. The Peninsula Hotel Group focuses on the different strategies which improve its existing assets, by introducing new concepts or improving facilities that will help to enhance the brand image and competitiveness of the hotels. In 2008, the hotel in Beijing installed a new spa, swimming pool and fitness center, at the same time, welcomed a new fleet of Rolls-Royces and BMWs during the time for the Beijing Olympics. In addition, the Peninsula New York revitalized its rooftop bar by the process of creating a new concept that was called the Salon de Ning, it is also in an extensive spa, gym and pool renovation. Furthermore, the Peninsula Beverly Hills renovated its roof terrace and swimming pool deck, and was reopened in April 2008. In Manila, guestrooms in the Ayala Tower were renovated, while the Salon de Ning was created in the Peninsula Hong Kong (The Hong Kong and Shanghai Hotels, Limited 2008).
VI. Specific Growth Opportunities
There are different opportunities that are available for the company, in order to ensure their success in the future. One of this is the advent of mobile marketing, or the process of advertising and selling their products and services over the Mobile Internet. Mobile Internet has a great impact on the growth of any e-business because it helps to add the number of online users, or the possible customers for online businesses. This is because it allows users to access the Internet by using mobile phones and other handheld gadgets (Executive Standard Ltd UK 2008). In the US alone, the number of unique gadgets that are using the mobile broadband had increased by 154%, from 854,000 in 2006 to 2,168,000 in 2007 (comScore Inc. 2008).
Industry Players
Top 10 companies in the coatings industry in 2007
Company Revenues (in USD Billion)
Akzo Nobel (The Netherlands) $7.8
Henkel (Germany) $6.9
ICI Group (UK) $6.4
Sherwin-Williams (USA) $6.3
PPG Industries (USA) $6.3
DuPont (USA) $4.1
RPM (USA) $3.0
Valspar (USA) $2.9
BASF Coatings (Germany) $2.9
SigmaKalon (The Netherlands) $2.4
1) Market Penetration – is the growth strategy which enables the business to focus on the process of selling existing products into the existing market. It focuses on the objective to maintain and even increase the market share of the company (Tutor2u 2009). This can be seen on the effort of the company on its pricing strategies, advertising and sales promotion. This can be seen on the effort of the company in applying technologies or Information Systems in their entire process, in order to ensure that they are giving fast and efficient services towards the customers.
2) Market Development – this strategy focus on the different actions of the business that seeks to sell its existing products into a new market. This strategies focuses on establishing or building new hotels in different cities or parts of the globe. In late 2009, the Peninsula Shanghai will be completely opened. Above all, in July 2008, the group entered into a non-legally binding heads of agreement with the Qatari Diar Real State Investment Company for the proposed establishments of hotel in Paris, France (The Hong Kong and Shanghai Hotels, Limited 2008).
3) Product Development – pertains on the different growth strategies which aim to introduce new products in an existing market. The Peninsula Hotel Group focuses on the different strategies which improve its existing assets, by introducing new concepts or improving facilities that will help to enhance the brand image and competitiveness of the hotels. In 2008, the hotel in Beijing installed a new spa, swimming pool and fitness center, at the same time, welcomed a new fleet of Rolls-Royces and BMWs during the time for the Beijing Olympics. In addition, the Peninsula New York revitalized its rooftop bar by the process of creating a new concept that was called the Salon de Ning, it is also in an extensive spa, gym and pool renovation. Furthermore, the Peninsula Beverly Hills renovated its roof terrace and swimming pool deck, and was reopened in April 2008. In Manila, guestrooms in the Ayala Tower were renovated, while the Salon de Ning was created in the Peninsula Hong Kong (The Hong Kong and Shanghai Hotels, Limited 2008).
VI. Specific Growth Opportunities
There are different opportunities that are available for the company, in order to ensure their success in the future. One of this is the advent of mobile marketing, or the process of advertising and selling their products and services over the Mobile Internet. Mobile Internet has a great impact on the growth of any e-business because it helps to add the number of online users, or the possible customers for online businesses. This is because it allows users to access the Internet by using mobile phones and other handheld gadgets (Executive Standard Ltd UK 2008). In the US alone, the number of unique gadgets that are using the mobile broadband had increased by 154%, from 854,000 in 2006 to 2,168,000 in 2007 (comScore Inc. 2008).